Search Engine Optimization

Search Engine OptimizationThe aim of search engine optimization is to make your website visible to the people looking for the services you offer. We accomplish this by doing extensive keyword research to find out exactly what people are looking for and in what volume. Then, we positioning your website to appear near the top of the SERPs (search engine results pages) across the major search engines.

In other words, if you are a plumber in Atlanta, the goal is to have your site appear when people search for the term “Atlanta plumber,” and related terms like “drain cleaning” and “emergency plumbing” .  There are a variety of tactics that we utilize to accomplish this, and two major ways we accomplish it:

On Page Search Engine Optimization

When we perform on-page optimization, we’re combing through your website code to ensure that search engines will not have any problem understanding and navigating it. We’ll also focus on geographical and topical keywords. Search engines classify and rank websites by the topics, depth of content, and how your website is linked together (internal links). We’ll ensure your website clearly communicates what services you provide, and your service area(s) in order to get the most amount of relevant visibility.

Off Page Search Engine Optimization

Off-page optimization involves enhancing the popularity and relevance of a website to search engines. By creating mentions, citations and links around the Internet mentioning your website, we’re creating “votes” that the search engines use to understand how popular and trusted your website is. By creating topically relevant links we’re also helping the search engines further understand what your site is about.

This aspect of search engine marketing involves getting other websites to link to yours.   Most search engines, including Google, use link popularity as part of the algorithms that determine where a site will rank in their listings. However, they also use the quality of the sites that link to yours as a factor in determining page rank. For this reason we have to be discriminating when building links for our clients. We seek out only high quality, relevant links from trusted sites, avoiding what are known as “bad neighborhoods.”

When you partner with Web Tech Services, we research the words and longer phrases that people use to search for your products and/or services. Then, we make sure that these “keywords” appear in the content of your site in the proper density.  We build relevant, quality links from other sites pointing to your site.  And we engage in off-site SEO efforts, like directory submissions, blogging, press releases, and the publishing of expert articles on appropriate, highly trafficked news hubs.  We can also spread the word about your offerings through social networks like Twitter, Facebook, YouTube, and dozens of others.