Posts by Kevin Bossons
How Should Your Business Deal with Negative Reviews?
Reviews can be a great way to boost your business, bring new customers to your door, and give you more confidence. They can also do a lot for local SEO. But what do you do when you get a negative review on your Google listing or on Yelp? It can feel like a moment to…
Read More6 Excellent Marketing Podcasts
It can be a challenge to keep up with the constantly changing world of digital marketing. With social media updates, search engine algorithm changes, and new technology, the field is constantly changing. Many of us stay up to date with blogs and attend conferences, but another great way to stay updated on what’s going on…
Read More5 Tips for Optimizing Images
When discussing the optimization of your webpage to be more friendly to search engines, one area that often gets overlooked is image optimization. Search engines like Google acknowledge the importance of image optimization for your website with their guidelines for image publishing. Here are five tips to help you optimize your images. 1. Use images…
Read More6 Myths About Digital Marketing
1. The only thing you need to do is create content. Many people think that creating new content is the number one priority. And while it’s true that you do need to create content, that’s not all you need to do. Content is only one small piece of the pie. There is so much more…
Read MoreGranting Access to LinkedIn Company Pages
To add an admin to your Company Page via Admin Tools: Click the Me icon at the top of your LinkedIn homepage. Below Manage, select your Company Page. Click the Admin tools dropdown at the top of the page and select Page admins. Next, you can complete one or both of the following sequence of steps. To add a new admin, select…
Read MoreYour Competitors Can Edit Your Listing on Google My Business
How Page Speed Affects Your Site Ranking
A Beginner’s Guide To Google My Business
How To Include SEO In Your Website Design Process
A Guide To Creating Valuable Content
