Optimizing your website for search engines can be difficult especially if you’re just beginning. Luckily, there are a number of helpful SEO tools to help. They will all do slightly different things so you need to narrow down what exactly you’re looking for in an SEO tool. Here we have made a list of our five favorite tools:
One of the most recommended SEO tools online is Ahrefs. The Site Audit feature from Ahrefs is one of the best SEO analysis tools there is. The tool helps you to improve your rankings by telling you which parts of your website need updates or changes. You can also use Ahrefs to look at your competitor’s backlinks and see the most linked to content within your niche.
Ahrefs is great for rank tracking, keyword research, competitor research, SEO audits, and more. By looking at your competitor’s backlinks, you can find potential opportunities. This is just one of the ways Ahrefs can help you to improve your rankings.
In the SEO community, tools like SEMRush are fan favorites. You have easy access to your rankings, and the Domain vs. Domain analysis allows you to see how you stack up against your competitors. If you’re trying to gain a better understanding of your website’s traffic or search data or even the websites of your competitors, SEMRush is a great tool for you to use.
With the On-Page SEO Checker tool, you are able to easily monitor your website’s rankings and also get some recommendations to help your site have a better overall performance. The organic traffic insights allows you to see all of the leading posts in one dashboard. You can also see social shares and related keywords.
Even in spite of Google’s frequent algorithm changes, Moz is a tool that always seems to stay up to date. On their chart portal, you’re able to always get a helpful response to each question that’s asked. Moz can give you keyword recommendations, crawl your site, and show you how to improve the performance of your website. They also have a free MozBar extension that shows you the metrics of any site you come across.
The page optimization feature is excellent as well. It will tell you all of the steps you need to take on each page to optimize your website. It also allows you to compare your site’s optimization with the optimization of your competitor’s websites.
According to SEO experts, Majestic is one of the best marketing SEO tools. It has many useful features like the Site Explorer which gives you the ability to see an overview of your online store as well as the number of backlinks that you have. They also have The Majestic Million which allows you to see the top million websites ranked. You can also find the best keywords for your site to rank for while also having features that are geared towards tracking rank and site comparisons.
Majestic allows you to easily compare a number of metrics like trust flow, citation flow, referring domain count, and external backlinks count. It helps you to understand the strengths and weaknesses of your website from an SEO standpoint.
5. Screaming Frog
All of the SEO experts love Screaming Frog. This tool can analyze a website very quickly so that you can perform a site audit. The main appeal of this tool is the speed as it’s faster than most of the other SEO tools. It can also inform you of errors you need to fix, bad redirects, duplicate content, and areas you need to improve with link building.
Screaming Frog makes it easy for you to find errors on your site or simply get a broad overview of any website, whether it’s yours or a competitor’s. You can get a list of all of the title tags, H1s, and analytics data in one place. You can easily find opportunities for quick fixes to your website.
While all of these tools are certainly helpful, they won’t do all the hard work of SEO for you. You will still have to produce valuable content that’s optimized for the search engines and get your content out there through social media and backlinks. Most of the tools will give you free trials so you can explore which tools work the best for you and your website.
WT Digital Agency is an Atlanta marketing agency specializing in brand development, content marketing, social media marketing, website design, SEO, and more. To learn more about what we do, click here.