What is Marketing Automation?

Salesforce defines marketing automation as “technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.” Marketing automation is a way to automate some of the repetitive marketing tasks like social media posting, email marketing, and even ad campaigns. It’s a combination of strategy and software. It permits you to engage prospects with personalized…

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8 Ways to Link In

LinkedIn is a great social media platform for networking. It currently has over 610 million members. 97% of B2B marketers are using LinkedIn as a distribution channel for content. It’s the largest professional networking site in the world. It’s a great place for professionals to connect, for job seekers to find employment, and for employers…

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5 Ways to Use Storytelling for Your Brand

There’s a lot of noise in the world today. With Twitter, Facebook, Instagram, podcasts, blogs, and YouTube, it can feel like everyone is shouting. Every day, your customers are getting bombarded with sales and advertising messages from all sorts of brands. So how do you rise above the noise? By building a connection with your…

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