Google Local Listing Enhancements

Just about every local business that we work with has a local listing. They’ve been around for a while, and they’re likely not going away anytime soon.  Here’s an example:

screenshot of google local resutls

This local listing (in this case, a “7 pack”) takes up a large chunk of this search engine result page. One of the very first things we do for clients is create this local listing account and promote it to gain the maximum amount of visibility possible. Virtually all geographic searches will have some form of the local listing pack.

Enter Enhanced Listings

Google has recently added features to the local listing center that enable you to enhance your listing:

Local customers already search Google for the products and services you offer. By creating a free business listing, you can make sure they can find you. When you add an enhancement to your listing, you can highlight what you most want your customers to see. For example, you can add a coupon for new customers, highlight a video overview of your store, or even link to your menu. You decide what what’s most important about your business and make sure it stands out.

Here’s an example of a listing that has enhanced their photos:

Make no mistake, that little bit of highlighting can potentially make a world of difference. $25 is a drop in the bucket compared to potentially increasing the amount of clicks on your ad. What’s one extra lead worth? Probably much more than 25 bucks.

And the big question…

No, this does not appear to affect the positioning of your local business listing. You’ll still need a good internet marketing companyto accomplish high ranking.

The Benefits

  • You can easily and inexpensively highlight your listing on Google Maps and from the Local Business Center.
  • Potential customers in your local area will see what you think is most important or unique about your business.
  • You can track the effectiveness of your enhancement with your Local Business Center dashboard.
  • You will be charged a low $25 flat monthly fee, with no bids and no keywords required.
  • There is no additional work or ongoing management needed.

What you can Enhance

  • Website for your business.
  • Photos of your business.
  • Videos of your business.
  • Coupons for your listing.
  • Menu for your restaurant.
  • Reservations page for your business.
  • Driving directions to your business.

And the Catch

These enhancements aren’t available to everyone just yet:

Enhanced listings are being offered in limited areas, but we hope to expand soon. Because this is a limited trial, it is subject to change. We’re using your feedback from this trial to improve our products and services and help local businesses grow!

Unfortunately, as far as we can tell, Atlanta GA is not one of the areas currently being tested. This gives you time to look at your existing local listings and decide if you are where you want to be. If you aren’t – we’d be more than happy to help. Take the first step toward securing your internet marketing success and contact us today!

Additional Reading

Official Google Enhanced Listing Answers