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Social Media and SEO: What You Need to Know

Social Media and SEO: What You Need to Know

The relation between social media and SEO (search engine optimization) has been discussed and debated for at least ten years. While Google officially stated that social media shares don’t affect search rankings, there is clearly a relationship between your place on the search engine result pages and social media shares. If you understand the relationship, it can help your search engine rankings. Here we will explore the relationship between social shares and SEO and give you some tips for increasing your social presence in a way that will increase your rankings.

While Google has said there is no relation between social shares, likes, and comments and rankings on search engine results pages, it is clear that the websites that are higher on the search engine results pages have a much better social presence than those that are lower. Also, there is a direct correlation between social presence and rankings on Bing. The more your content is shared on social media, the more visible it will be, which can only help your rankings. 

So what can you do to get the most SEO juice out of your social media profiles? Here are a few tips:

1. Optimize Social Media Profiles

You want all of your social media profiles to be consistent. Use the same image across multiple platforms to create more brand recognition. Revisit your bio and make sure it is relevant to your niche but also still engaging and interesting. Make sure you also include a link that is relevant–typically, it will either be a link to your website, a link to your lead magnet, or a link to your mailing list signup page. 

2. Be Consistent

You also need to post content regularly and stay active on social media. The amount you need to post to be consistent will vary depending on the network. For example, on Twitter, you may want to post multiple times a day. However, that would be excessive on LinkedIn.

3. Get More Shares

Getting people to share your content means that you need to optimize it for shareability. This means you need to:

  • Create headlines that are viral 
  • Use eye-catching images
  • Ask for shares explicitly

You can use a tool like Buzzsumo to see the best performing content within your niche. This will help you to see the type of content that has performed well in the past. 

You also want to use hashtags so that users can find the content they are interested in and share it.

4. Be Engaged on Social Media

One of the best ways to have a presence on social media is to actually be present. Here are a few things you can try to be more engaged within your niche:

  • Connect with influencers in your niche and get them to share your content
  • Always respond to comments and shares
  • Participate in conversations on the various platforms
  • Schedule social media content with a tool like Hootsuite

These are just a few tips that will help your content on social media to be more visible. The more visible it is on the various social channels, the better you will do in the search engine results. Do you need social media marketing services? If so, contact us today and let us discover how we can help you.