If you have a business, you are probably on social media. It can be difficult to understand the etiquette for business owners on social media. Especially if you don’t login to the social networks frequently. Social media is constantly evolving as well, and it can be a challenge to stay up to date on the best practices. Here are some social media do’s and don’ts.
1. DO: Complete Your Profiles
Make sure your profiles are fully filled out. Your social media profiles are your first impression on many people so you want it to be a good one. It doesn’t look professional to have a partially completed social media profile. Make sure you include a link to your website and your up-to-date contact information.
2. DON’T: Spam People
While it’s a good thing to be active on social media, no one wants their entire feed filled up by one person or page. You also don’t want to join 30 groups on LinkedIn or Facebook, post the same self-promotional message in each group, and then fail to interact with anyone in the group after that.
3. DO: Know Your Priorities
You may want to be on every single social media platform that pops up, but you should really be focusing on the platforms where your customers are. For example, if you are a B2B business, you’ll want to spend a lot of time on LinkedIn. If your business has a lot of visual content, you may want to try Pinterest.
4. DON’T: Be Needy
It can get seriously annoying when business pages ask their followers to retweet their tweets constantly or they inundate their friends with requests to “like” their pages. While it’s perfectly acceptable to let people know about your social media profiles, you don’t want to hound them about it every minute of every day.
5. DO: Post Consistently
How often should you post content and engage with your audience? This can differ depending on your industry, but in most cases, you want to post at least once or twice a week. This keeps content fresh and in your audience’s mind.
6. DON’T: Complain
It may be tempting to tweet about a particularly rude customer, but you should never publicly complain on social media. If potential customers see the way you talk about other customers, it may turn them off to doing business with you.
7. DO: Share Helpful Content More than Promotional Content
Yes, you are in business to make money, but that should not be the focus of most of your social media content. A good rule of thumb is the 80/20 rule. You want to post 80% content that is helpful or entertaining and 20% content that directly relates to your products or services.
8. DON’T: Make a Lot of Mistakes
Double check your posts before you post them. Making a lot of spelling and grammar mistakes looks unprofessional. You may want to read your posts out loud before you post them as this can be a great way to catch errors that you might not otherwise catch.
Being on social media as a business is necessary. It can be a great way for you to interact with clients and customers and attract new clients and customers. But make sure you are following social media best practices. And if you are interested in social media marketing, please give us a call.