You’ve come to the point where you want more out of your website – but you’re not quite sure if you’re ready to take that next step. You know everyone around is turning to search engines to find what they’re looking for – so naturally your customers must be doing the same.
Google has recently announced they are personalizing all searches. In the past you had to turn this feature on. Now it’s the default. Personalized Search is how Google attempts to use your web history to give you the most relevant results.
Just about every local business that we work with has a local listing. They've been around for a while, and they're likely not going away anytime soon. Google has recently added the ability to "enhance" some businesses for a flat $25 fee.
In January, Google said they would take action against sites with low quality content (usually content farms) with a new algorithm that would lower the rankings for content they deemed to be of this caliber.