Custom Website Assessment
Your website should be the cornerstone of your marketing strategy and should aid in building your online presence and garnering effective leads. In order to achieve these results, your website must first be easily found through search engines. The higher your ranking, the easier it will be for potential customers to request your services.
At WebTech, we will generate a free, custom Strategic Internet Marketing Assessment (SIMA) for your company’s website and compile a detailed report outlining the key weaknesses of your overall SEO strategy. By doing this, we will be able to highlight critical issues and fix them to boost your website’s online visibility and generate more traffic. Our goal is to determine how your website is performing in relation to your competitors’ and what strategies need to be implemented to ensure long-term success.
Benefits of a Professional SIMA
For many, the terminology and mechanisms surrounding search engine optimization may seem confusing. Even more, there are continuous updates being made to the criteria that determines how well a site ranks. Unless you have time to dedicate to learning all of the many facets of SEO, it’s always a good idea to partner with a company who has the experience necessary to implement a successful marketing strategy.
You can ensure that the technicalities of the SEO process are done accurately and comprehensively. No matter your stage of business, you can guarantee that you’ll receive an in-depth analysis of your website that highlights its strengths and weaknesses and determines that key areas that need improvement.
What We’ll Provide for You
- Keyword Analysis – The bulk of our effort goes into identifying what potential customers are typing into internet search engines when they need the resources your organization offers. By understanding the search queries visitors to your website perform, we can better customize content on your landing pages that will drive sales and increase conversion rates.
- Competitive Analysis – The aim of a competitive analysis is to create a baseline of the level of competition to identify gaps, then identify what actions have to be taken to bridge those gaps. We compare your organization to similar organizations in the same field and compare their rankings, backlinks and content to detect any opportunities to further strengthen your online profile.
- Site Audit – This is where we check the overall health of your website. This is an invaluable tool that ensures that your website is SEO and user-friendly. We’ll identify top issues, the most frequently found site errors, site speed, load speed and conversion elements.