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Adapting to New Search Behaviors: The Role of User-Generated Content

By Kevin Bossons | February 26, 2024

In the ever-evolving world of digital marketing, Google’s latest update, dubbed the “Hidden Gems” ranking system, has opened a new frontier for business owners aiming to boost their online visibility and engagement. This pivotal shift in Google’s algorithm is designed to surface more content from a diverse array of social media platforms such as Reddit…

kpi and seo blog

KPIs to Track SEO Performance in 2024

By Kevin Bossons | February 15, 2024

In the digital marketing world, SEO campaigns aim to drive organic search results and “free” website traffic from Google and other search engines like Bing and Yahoo. SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes search engines make to their search result pages. Today,…

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