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retargeting

Retargeting: The Essential Strategy Your Business Can’t Afford to Ignore

By Kevin Bossons | March 21, 2024

It’s a harsh reality: Around 98% of your website visitors leave without converting. That lost opportunity is significant, considering you paid to bring those potential customers to your site in the first place. But what if there was a way to stay top-of-mind and reel them back in?There is, and it’s called “retargeting”.What is Retargeting?Retargeting,…

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Maximizing AI in Digital Marketing: A Strategic Guide to ChatGPT, Claude, and Gemini

By Kevin Bossons | March 14, 2024

Was this article written by AI, a human, or both? Leveraging the latest advancements in language models has become a critical strategy for brands aiming to stay ahead. With the rise of Large Language Models (LLMs) such as ChatGPT, Claude, and Gemini, marketing managers are provided with powerful tools to enhance their strategies. However, the…

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