Digital Marketing Case Study: Family Law Firm
Family Law Firm Achieves Strategic Growth Through Digital Transformation
Claiborne | Fox | Bradley | Goldman has spent over three decades pioneering inclusive family building solutions across the Southeast. Founded by Ruth Claiborne, who handled landmark LGBTQ+ adoption and surrogacy cases in Georgia, the firm has grown to serve diverse families through offices in Atlanta, Charlotte, and Savannah.
Their comprehensive approach spans assisted reproductive technologies, adoption, and estate planning, with particular expertise in LGBTQ+ family building. Through their education-first philosophy and extensive professional network, they’ve established themselves as leaders in reproductive and family law.
+140% Increase in Qualified Leads
At A Glance
Client Profile
Industry: Family Law
Founded: 30+ years ago
Location: Atlanta, Charlotte, Savannah
Challenge
Needed strategic guidance for digital presence
Lacked qualified lead measurement system
Required practice area performance insights
Approach
Comprehensive website audit
Lead qualification system implementation
Real-time reporting dashboard
Content optimization strategy
Results
36% increase in top Google positions
140% growth in qualified leads
Services Used
Marketing Strategy
SEO
Website Analytics & Reporting
Client Challenge
When Claiborne | Fox | Bradley | Goldman approached us, they already had strong organic rankings, but they were flying blind. Their previous agency had been creating website content without clear strategy or success metrics, leaving them with no real understanding of which efforts were driving qualified leads. Despite their solid search presence, they needed a partner who could bring order to their digital presence, establish meaningful reporting, and provide the strategic guidance to connect their rankings to actual business results. They wanted to know which practice areas were performing best, what constitutes a quality lead, and how to focus their efforts on the most profitable opportunities.
Our Strategic Approach
We began by taking a step back to understand the full picture. Our comprehensive approach included:
- Conducting a detailed website audit to map out their digital ecosystem
- Developing targeted keyword strategies aligned with their service offerings
- Collaborating with the firm to identify and prioritize their most valuable practice areas
- Creating a lead qualification system to track and measure success
- Implementing a real-time reporting dashboard for transparency
A key breakthrough came when we established their first-ever lead qualification process. This allowed us to move beyond vanity metrics and focus on what truly mattered: qualified client inquiries for their priority practice areas.
Solution Implementation
With a clear strategy in place, we executed a comprehensive content marketing plan that included:
- Strategic updates to key service pages
- Creation of targeted blog content
- Development of supporting off-page content
- Enhanced user experience with improved call-to-action placement
- Optimized landing pages for better conversion rates
Results
After nearly two years of partnership, we’ve delivered consistent month-over-month growth in organic visibility. More importantly, we’ve significantly increased qualified lead flow by focusing on their most valuable practice areas. The firm now has clear visibility into their marketing performance and a strategic roadmap for continued growth.
This transformation from unfocused content creation to strategic digital marketing exemplifies our commitment to being a true strategic partner for our clients, driving measurable results through exceptional digital experiences.