Effective Date: [Insert Date]

1. Introduction

This Privacy Policy explains how [WT legal business name] (“WT,” “we,” “us,” or “our”) collects, uses, shares, and protects information when you visit [www.yourwebsite.com], request a consultation or assessment, or work with us as a client.

WT provides website development, search engine optimization (SEO) and AI search optimization, and paid advertising services. By using our website or providing information to us, you acknowledge the practices described in this policy.

2. Information We Collect

Information you provide to us

When you contact us or request a free consultation or assessment, we may collect:

  • Your first and last name
  • Company name and job title
  • Business email address and phone number
  • Your current website address
  • Information about your business, goals, and marketing needs
  • Any other information you include in a message or share with our team

Information we receive when you become a client

To deliver our services, we may receive billing contact details, project information, brand materials, and access to accounts such as your website content management system, hosting, domain registrar, Google Analytics, Google Search Console, Google Ads, and other marketing platforms. Section 5 explains how we handle that access.

Information collected automatically

When you visit our website, some information is collected automatically, such as your IP address, browser and device type, operating system, the pages you view, the date and time of your visit, the site or ad that referred you, and your general location. Much of this is collected through cookies and similar technologies, described in Section 7.

3. How We Use Your Information

We use the information we collect to:

  • Respond to your questions and consultation or assessment requests
  • Review your current website, search visibility, or advertising accounts as part of an assessment
  • Prepare proposals and agreements
  • Provide, manage, and report on our services
  • Communicate with you about your projects and campaigns
  • Send invoices, process payments, and keep business records
  • Understand how visitors use our website and improve it
  • Measure the results of our own advertising
  • Protect our website and business from fraud or misuse
  • Meet our legal, tax, and accounting obligations

4. Consultation and Assessment Requests

The information you submit through our consultation or assessment forms is used to review your request and follow up with you about next steps. If you share your website address, we may review publicly available information about your site, search rankings, and online presence to prepare for the conversation. Submitting a form does not create an obligation on either side to move forward with a project.

Please do not send passwords, payment card numbers, bank account details, or other sensitive information through our website forms or by regular email. If we need account access, we will arrange it with you through a secure method.

5. Client Accounts and Client Data

When a client gives us access to a website, analytics, or advertising account, we use that access only to perform the work described in our agreement. Whenever possible, we ask to be added as a user with our own login rather than receiving your password, and we request only the level of access the work requires.

Some of these accounts contain information about our clients’ own customers and website visitors. We handle that information on our client’s behalf and only as needed to provide our services. Each client remains responsible for its own privacy policy and for having the right to collect and use that information. When a project or agreement ends, clients can remove our access at any time, and we will return or delete client materials on request, subject to the records we must keep by law.

6. Text Messages

If you give us your mobile number and agree to receive text messages, we may text you about your consultation, project, scheduled calls, or other matters related to your request. Message frequency varies, and message and data rates may apply.

Consent to receive text messages is not a condition of purchasing our services. You can stop receiving marketing text messages at any time by replying STOP, and you can reply HELP for assistance. If you opt out, we may still contact you by text about an active project where the law allows it.

We do not sell or share your mobile number or text messaging consent with third parties for their own marketing.

7. Cookies, Analytics, and Advertising

Our website uses cookies and similar technologies to remember your preferences, understand how visitors find and use the site, and measure the performance of our advertising, including remarketing ads shown to people who have visited our site before. Some of these cookies are placed by third parties, such as Google Analytics and Google Ads, which may collect information about your visit under their own privacy policies.

You can learn how Google uses this information at policies.google.com/technologies/partner-sites. To opt out of Google Analytics, you can install the Google Analytics Opt-out Browser Add-on. To manage the ads Google shows you, visit My Ad Center. You can also opt out of interest-based advertising from many companies through the Digital Advertising Alliance.

Most browsers let you block or delete cookies in their settings. If you do, some parts of our website may not work as intended.

8. How We Share Information

We share personal information only when it is needed to run our business or when the law requires it. This may include:

  • Service providers. Companies that help us operate, such as website hosting, email, scheduling, customer relationship management, project management, analytics, and payment processing providers. They may use your information only to provide services to us.
  • Contractors. Designers, developers, writers, and other specialists who work on client projects under our direction and are required to keep client information confidential.
  • Marketing platforms. Platforms such as Google that we use to run and measure campaigns for our clients and for WT, as needed to set up and manage those campaigns.
  • Legal requirements. Government agencies, courts, or other parties when we are required to respond to a subpoena, court order, or other legal process, or when disclosure is needed to protect our rights, property, or safety or those of others.
  • Business transfers. A buyer or successor if our business is sold, merged, or reorganized, subject to applicable law.

9. We Do Not Sell Your Information

WT does not sell your personal information, and we do not share it with other companies for their own marketing.

10. Case Studies and Client Results

We may describe completed projects and campaign results on our website and in our marketing. We will not publish a client’s name, logo, testimonial, screenshots of its accounts, or identifiable results without that client’s permission. If you would like a published case study or testimonial removed, contact us and we will remove it from our website and social media accounts. We cannot control copies that others may have already shared or saved.

11. Data Security

We use reasonable administrative, technical, and physical safeguards to protect the information we hold, including limiting access to the people on our team who need it and using individual logins for client accounts where possible. No website, email, or storage system is completely secure, however, and we cannot guarantee the security of information sent to us online.

12. Data Retention

We keep personal information for as long as we need it to respond to your request, provide and support our services, and meet our legal, tax, and accounting obligations. Records for completed projects, such as reports, proposals, and project files, may be kept for future reference if you return as a client. When information is no longer needed, we delete it or store it in a way that no longer identifies you.

13. Your Choices

You may contact us at any time to ask what personal information we have about you, to correct information that is inaccurate, or to ask us to delete your information. We may need to confirm your identity before completing a request, and we may keep certain records where the law or an active agreement requires it.

14. Marketing Emails

If you share your email address with us, we may occasionally send updates about our services, marketing insights, or company news. Every marketing email includes an unsubscribe link, and you can also ask us directly to stop. We will continue to send messages related to an active consultation or project even if you unsubscribe from marketing emails.

15. Third-Party Websites

Our website may link to other websites, such as client websites featured in our work or our social media profiles. We are not responsible for the content or privacy practices of those sites, and we recommend reviewing their privacy policies before sharing information with them.

16. Children’s Privacy

Our website and services are intended for businesses and adults. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it.

17. Changes to This Privacy Policy

We may update this Privacy Policy as our services, technology, or legal requirements change. Any updates will be posted on this page with a revised effective date. Continued use of our website after changes are posted means you accept the updated policy.

18. Contact Us

If you have questions about this Privacy Policy or would like to make a request about your personal information, please contact us through our [contact page link] or using the details below. Please mention that your message relates to privacy so it reaches the right person.

[WT legal business name]

[Street Address]

[City, State ZIP]

Email: [email address]

Phone: [phone number]