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Crafting a Compelling Author Bio: A Key to Effective Online Presence

By The WT Digital Team | November 29, 2023

In the digital age, authorship plays a crucial role in establishing credibility and authority, particularly for websites and blogs. An effective author bio can significantly enhance your SEO and content optimization efforts. This article delves into what an author bio is, its importance, and how to craft one, along with specific SEO and content optimization…

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The Digital Content Frontier: AI, Authorship, and Google’s Quality Crusade

By Kevin Bossons | November 21, 2023

In an era where content is king, the kingdom has become crowded. With the surge in artificial intelligence (AI) capabilities, content creation has become accessible to virtually anyone with a computer, leading to an unprecedented uptick in the amount of content being submitted to the web. Google, the gatekeeper of online information, faces the monumental…

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Advancing Content Strategy for Small and Mid-Sized Businesses in 2024

By Kevin Bossons | November 14, 2023

As 2024 unfolds, small and mid-sized businesses must navigate the ever-evolving landscape of content marketing. It’s not just about creating content; it’s about crafting a strategy that resonates with your audience and stands out in a crowded digital world. For those managing digital marketing, the task is to leverage content to connect with consumers authentically…

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Unleashing the Power of Google Ads: Ignite Your Online Presence

By Kevin Bossons | October 30, 2023

Google Ads offers advertisers a dynamic platform to create targeted ads across the Google network. Businesses can use tools like the Google Keyword Planner to choose relevant keywords. When someone searches for those keywords, the business’s ad may appear next to the search results. This allows companies to connect with potential customers actively looking for their products or services.

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LinkedIn Paid Advertising: A Strategic Investment in Your Business Growth

By Kevin Bossons | October 18, 2023

In the competitive sphere of digital marketing, LinkedIn stands out as a powerful tool for businesses aiming to enhance their visibility and influence online. Leveraging its network of over 800 million global professionals, LinkedIn offers companies a chance to reach a dedicated audience that values substantive interaction, setting it apart from typical social media platforms.

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Unlocking the Value of Digital Marketing for Your Business in 2023

By Kevin Bossons | October 7, 2023

With a staggering 5.19 billion internet users in the world as of July 2023, it’s clear that your target audience is spending a significant portion of their time online. It’s no longer a matter of choice but a necessity to stay competitive and relevant. Digital marketing opens the door to a wealth of opportunities, and understanding…

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Why Your Business Should Invest in Digital Marketing

By Kevin Bossons | September 19, 2023

In the ever-evolving landscape of business, building a brand is not merely about crafting a catchy logo or a memorable slogan. It’s about crafting a distinct identity that resonates with your audience and cultivates enduring loyalty. Your brand is the heart and soul of your business, the narrative that defines who you are and why…

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Making Sense of Monthly SEO Reports

By Kevin Bossons | September 10, 2023

Analyzing and reporting key performance indicators (KPIs) for these websites is essential for measuring their success and making informed decisions.

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The Importance of Email Lists for Businesses

By Kevin Bossons | September 1, 2023

Mailing lists may seem “old-school” to many business owners because email has been around for so long. However email marketing, on average, still performs significantly better than most (if not all) forms of marketing – digital or otherwise and delivers a much higher ROI.

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Choosing the Right Website Developer: A Comprehensive Guide (Updated for 2023)

By Kevin Bossons | August 25, 2023

With over 3.3 billion results for “Web Design Firm” on Google, finding the right developer for your unique needs can be daunting. Whether you’re a startup, an established business, or an individual, selecting the perfect design agency requires thoughtful planning and questions. Think of this as a partnership, not just a transaction, ensuring a long-term, compatible collaboration.


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