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Unlocking the Secrets of High-Converting Landing Pages: A Comprehensive Guide to A/B Testing

By Kevin Bossons | May 15, 2024

In the realm of digital marketing, A/B testing is a transformative tool that fine-tunes landing pages to achieve unparalleled conversion rates. This section introduces the concept of A/B testing, outlines its profound benefits, and addresses common misconceptions and challenges, establishing a foundational understanding necessary for effective implementation. What is A/B Testing and Why is It…

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Unlocking the Potential of SMS Marketing for Small Business Success

By Rob May | May 3, 2024

In an era where digital communication dominates, SMS marketing emerges as a formidable yet often underutilized tool that small businesses can leverage to boost customer engagement, drive sales, and cultivate loyalty. Unlike other marketing channels, SMS allows direct and immediate connection with customers, offering unique advantages in the crowded digital landscape. This article explores how…

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Maximizing Lead Generation on Facebook and LinkedIn: A Streamlined Approach to Paid Advertising

By Rob May | April 25, 2024

Paid social media advertising has become an essential component of modern lead generation strategies. With billions of active users across platforms like Facebook and LinkedIn, businesses have an unprecedented opportunity to reach and engage with their target audiences. However, maximizing lead generation through these channels requires a strategic and streamlined approach to campaign setup, management,…

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A Strategic Approach to Email Automation for Growing Businesses

By Kevin Bossons | April 11, 2024

Email marketing has come a long way from the days of batch-and-blast newsletters. Today’s leading businesses are leveraging sophisticated email automation to deliver timely, personalized messaging that nurtures customer relationships and drives revenue growth. When integrated holistically, email automation becomes a powerful engine for engaging audiences and guiding them seamlessly through their journey. At its…


Retargeting: The Essential Strategy Your Business Can’t Afford to Ignore

By Kevin Bossons | March 21, 2024

It’s a harsh reality: Around 98% of your website visitors leave without converting. That lost opportunity is significant, considering you paid to bring those potential customers to your site in the first place. But what if there was a way to stay top-of-mind and reel them back in? There is, and it’s called “retargeting”. What…

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Maximizing AI in Digital Marketing: A Strategic Guide to ChatGPT, Claude, and Gemini

By Kevin Bossons | March 14, 2024

Was this article written by AI, a human, or both? Leveraging the latest advancements in language models has become a critical strategy for brands aiming to stay ahead. With the rise of Large Language Models (LLMs) such as ChatGPT, Claude, and Gemini, marketing managers are provided with powerful tools to enhance their strategies. However, the…


Adapting to New Search Behaviors: The Role of User-Generated Content

By Kevin Bossons | February 26, 2024

In the ever-evolving world of digital marketing, Google’s latest update, dubbed the “Hidden Gems” ranking system, has opened a new frontier for business owners aiming to boost their online visibility and engagement. This pivotal shift in Google’s algorithm is designed to surface more content from a diverse array of social media platforms such as Reddit…

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KPIs to Track SEO Performance in 2024

By Kevin Bossons | February 15, 2024

In the digital marketing world, SEO campaigns aim to drive organic search results and “free” website traffic from Google and other search engines like Bing and Yahoo. SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes search engines make to their search result pages. Today,…

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Standing Out from AI-Generated Content: A Strategic Framework for Small Business Owners

By Kevin Bossons | February 13, 2024

If there is one thing that remains static in our digital age, content is still king—but not all content wears the crown equally. With artificial intelligence (AI) tools making it easier than ever to generate content at scale, the digital landscape is teeming with articles, blogs, videos, and social media posts. However, not all content…


Revitalizing Your Content Strategy: A Modern Guide to Repurposing Old Content

By Kevin Bossons | February 6, 2024

In the digital age, the creation and repurposing of content are pivotal for maintaining relevance and engagement. As search engines favor the freshness and relevance of content, updating old posts can significantly impact their ranking. Here’s how you can breathe new life into your content strategy: 1 Audit and Update Old Posts Conducting a comprehensive…


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