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How to Pivot Your Business in the Time of COVID-19

By Sara Crawford | March 26, 2020

COVID-19 has massively changed everything. As we all practice social distancing to keep everyone safe, nearly every business has been affected by this pandemic. In order to keep business rolling, many companies have had to think outside of the box or pivot their business entirely to offer more digital products and services that people can…

Working from Home: How to Stay Sane and Productive

By Sara Crawford | March 18, 2020

The COVID-19 pandemic has caused all of us to practice social distancing. For many people, that means working from home. I’m currently working from home, but this isn’t an unfamiliar thing for me. Before I worked for WT, I worked from home for five years. And even when I was in college, I used to…

Is Your Content Remarkable?

By Sara Crawford | March 11, 2020

The internet is flooded with content, and sometimes it can feel like you are drowning. The number of bloggers in the United States will reach 31.7 million in 2020, and there are now over 800,000 podcasts. There are currently 3.8 billion social media users worldwide, which is nearly half of the world’s entire population. Facebook…

Does Your Business Website Need Professional Headshots?

By Sara Crawford | March 4, 2020

Professional headshots used to be for models, actors, and other entertainers. Now, however, they are also important for marketing your business. People will associate your business with the people behind it, which is why it’s important to have pictures of your team on your website. This can help your clients and potential clients to trust…

Tips for More Effective Influencer Marketing

By Sara Crawford | February 19, 2020

With more and more people using ad blockers and trading radio and live television for streaming services, advertising is not as effective as it once was. Working with influencers, however, is a great way to reach new customers and increase your audience. Many consumers like to look to their role models and peers for advice…

Local SEO Tips for 2020

By Sara Crawford | February 12, 2020

Search engine optimization (SEO) is constantly changing and evolving, and the strategies that will help your business to be more visible in the search results change and evolve as well. As we are now well into 2020, it’s good to reevaluate your business’s SEO strategy to ensure that you have as much visibility as you…

Social Media and SEO: What You Need to Know

By Sara Crawford | February 5, 2020

The relation between social media and SEO (search engine optimization) has been discussed and debated for at least ten years. While Google officially stated that social media shares don’t affect search rankings, there is clearly a relationship between your place on the search engine result pages and social media shares. If you understand the relationship,…

How Do You Balance User Experience with Creativity in Design?

By Sara Crawford | January 29, 2020

Balancing creativity and functionality can be difficult when it comes to web design. On the one hand, creative elements like animation and interactivity can make a website stand out from the crowd. On the other hand, though, when people come to a website, they want to find the information they are looking for quickly and…

Do You Need to Update Your Website?

By Sara Crawford | January 22, 2020

The first place a potential customer goes to learn about what you have to offer is your website. One of the most essential steps in creating leads and attracting customers is keeping your website up to date. There are many ways your website can fall behind the times, especially as technology and web development moves…

How to Create an Amazing Content Marketing Strategy for 2020

By Sara Crawford | January 6, 2020

It’s the beginning of another year, and you are probably setting goals for your business. Content marketing has become more important than ever, and if you want to expose your business to a broader audience, you will want to think about your content marketing strategy for 2020. According to the Content Marketing Institute, 63% of…


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