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The Future is Now: Why Your Business Needs to Make the Switch to Google Analytics 4

By The WT Digital Team | April 11, 2023

Are you still using Universal Analytics (UA), also known as Google Analytics 3 (GA3), to track your website’s traffic and data? It’s time to upgrade to Google Analytics 4 (GA4) before it’s too late! In this blog, we’ll explain what GA4 is, how it differs from Universal Analytics, and why businesses need to transition to…

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Creating a Winning IT Company Marketing Plan

By The WT Digital Team | February 14, 2023

Creating a winning marketing plan for your IT company is crucial for success in today’s digital world. A strong marketing plan will help you reach your target audience, establish your brand, and achieve your business goals. In this blog post, we’ll dive into the key elements of a successful IT company marketing plan and provide…

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What Should I Expect From My IT Company Marketing Agency

By The WT Digital Team | January 30, 2023

As an IT company, you understand the importance of staying ahead of the curve in terms of technology and innovation. However, it is just as important to stay ahead of the curve in your marketing efforts. With so many different channels and tactics to choose from, it can be overwhelming to know where to start…

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Strategies to Improve Digital Marketing Lead Quality

By The WT Digital Team | January 23, 2023

Digital marketing is an essential aspect of any business, especially in the IT industry where competition is high and the need to reach a wider audience is imperative. The key to the success of any digital marketing campaign lies in the quality of leads generated. High-quality leads lead to higher conversions and sales, and ultimately,…

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Generating Leads for Your IT Company: A Guide to Success

By The WT Digital Team | January 16, 2023

Generating leads is a critical aspect of business growth, especially for IT companies. Without leads, your company cannot grow, and it is essential to find ways to reach out to potential clients, build relationships with them, and convert them into paying customers. In this blog post, we provide a comprehensive guide to help IT companies…

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Creating a Strong Online Presence for Your IT Company

By The WT Digital Team | January 9, 2023

In today’s digital age, it’s essential for businesses to have a strong online presence, especially in the highly competitive IT industry. Your online presence is a crucial aspect of your brand, and it serves as the face of your company on the internet. A strong online presence can help you reach potential clients and customers,…

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KPIs to Track SEO Performance in 2023

By The WT Digital Team | January 7, 2023

In the digital marketing world, SEO campaigns aim to drive organic search results and “free” website traffic from Google and other search engines like Bing and Yahoo. SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes search engines make to their search result pages. Today,…

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How Can SEO and ADA Compliance Work Together?

By The WT Digital Team | December 2, 2022

When was the last time you’ve monitored your website’s SEO (search engine optimization) performance? If you can’t remember, it’s probably time you do! As a business owner, it can be overwhelming to consider all of the ongoing improvements and crucial elements you need to include to support your brand’s online presence. This includes developing an…

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What Are the Consequences of Not Being ADA Compliant?

By The WT Digital Team | November 9, 2022

Not only is ADA-compliance the right thing to do, it’s a decision that will ultimately cost you — sooner or later. As a business owner, unwanted, unexpected expenses can be a major pain. To remain competitive in a crowded digital landscape, brands must make a lot of difficult decisions to establish themselves online — however,…

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Understanding The Different Levels of ADA Compliance

By The WT Digital Team | October 20, 2022

What is ADA compliance? ADA compliance refers to the Americans with Disabilities Act Standards for Accessible Design. The core principles of ADA compliance are to provide essential accessibility online for users with blindness, cognitive disabilities, or otherwise impaired users. Lack of accessibility can not only alienate people with disabilities from viewing your content, but it…


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