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How to Measure Basic Blog Post Performance

By The WT Digital team | June 20, 2022

So, you finally took the plunge and joined the content marketing revolution to support your business. What’s next? It’s no secret that effective content marketing is an investment in both time and financial resources. Maintaining an active blog plays a huge role in increasing visibility for your business, driving traffic to your website and improving…

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How to Create a Company Blog

By The WT Digital team | June 6, 2022

When you hear the word blog, what comes to mind? Do you think of scrolling through an entertaining food blog or fashion blog? Gone are the days of blogs being simply a source of entertainment. Today, a business blog is a powerful marketing tool to reach potential customers and eventually drive traffic and promote growth…

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How To Create a Company Blog Strategy

By The WT Digital team | May 26, 2022

According to Fundera, over 409 million people read blog post content each month, making them an absolute must-have part of your content strategy, regardless of the size of your business. With such an enormous audience and potential for success, boring business blogs need not apply. In order to stand out, you need to provide your…

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The Benefits of a Company Blog

By The WT Digital team | May 12, 2022

So, you took the necessary steps to build your company’s website. Now what? You’re probably wondering how you can make the most out of your investment and take your efforts to the next level. According to the Content Marketing Institute, 72% of marketers say that content marketing has increased the number of leads for their…

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Why Your Business Should Invest in Digital Marketing

By The WT Digital team | April 12, 2022

Marketing as we know it has changed dramatically over the past few decades, and especially after the past few years. We live in an increasingly digital world, and digital activity across the board is at an all-time high – and the competition between businesses to win over customers is fierce. Digital marketing has transformed the…

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How to choose the right digital marketing company

By The WT Digital team | March 15, 2022

Choosing the right digital marketing agency for your organization can be a daunting task but an important one. Digital marketing agencies have grown in popularity over the years. These B2B companies provide mission-critical digital services that support business continuity and growth in the digital era. Different agencies offer different digital marketing services like website building,…

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KPIs to Track SEO Performance in 2022

By The WT Digital team | February 21, 2022

In the digital marketing world, SEO campaigns aim to drive organic search results and “free” website traffic from Google and other search engines like Bing and Yahoo. SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes search engines make to their search result pages. Today,…

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Creating Buyer Personas

By The WT Digital team | December 3, 2021

What is a buyer persona? A buyer persona is a fictional representation of the ideal customer for your business. Whether you’re in sales and marketing or any other part of your business, a buyer persona is going to be helpful. With a buyer persona, you’ll be able to internalize your ideal customer so that you…

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How to fix a slow website? Top 8 Diagnosis & Solutions

By The WT Digital team | December 1, 2021

You need a lightning fast website to provide a strong user experience (UX) and rank organically in search results. Google itself aims for a page load time of under a half-second but says it should, at most, be under two seconds! This guide walks through the importance of your website’s loading speed, the reasons why…

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The Importance of Email Lists for Businesses

By The WT Digital team | September 30, 2021

Mailing lists may seem “old-school” to many business owners because email has been around for so long. However email marketing, on average, still performs significantly better than most (if not all) forms of marketing – digital or otherwise and delivers a much higher ROI.


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