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A Strategic Approach to Email Automation for Growing Businesses

By Kevin Bossons | April 11, 2024

Email marketing has come a long way from the days of batch-and-blast newsletters. Today’s leading businesses are leveraging sophisticated email automation to deliver timely, personalized messaging that nurtures customer relationships and drives revenue growth. When integrated holistically, email automation becomes a powerful engine for engaging audiences and guiding them seamlessly through their journey. At its…


Retargeting: The Essential Strategy Your Business Can’t Afford to Ignore

By Kevin Bossons | March 21, 2024

It’s a harsh reality: Around 98% of your website visitors leave without converting. That lost opportunity is significant, considering you paid to bring those potential customers to your site in the first place. But what if there was a way to stay top-of-mind and reel them back in? There is, and it’s called “retargeting”. What…

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Maximizing AI in Digital Marketing: A Strategic Guide to ChatGPT, Claude, and Gemini

By Kevin Bossons | March 14, 2024

Was this article written by AI, a human, or both? Leveraging the latest advancements in language models has become a critical strategy for brands aiming to stay ahead. With the rise of Large Language Models (LLMs) such as ChatGPT, Claude, and Gemini, marketing managers are provided with powerful tools to enhance their strategies. However, the…


Adapting to New Search Behaviors: The Role of User-Generated Content

By Kevin Bossons | February 26, 2024

In the ever-evolving world of digital marketing, Google’s latest update, dubbed the “Hidden Gems” ranking system, has opened a new frontier for business owners aiming to boost their online visibility and engagement. This pivotal shift in Google’s algorithm is designed to surface more content from a diverse array of social media platforms such as Reddit…

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KPIs to Track SEO Performance in 2024

By Kevin Bossons | February 15, 2024

In the digital marketing world, SEO campaigns aim to drive organic search results and “free” website traffic from Google and other search engines like Bing and Yahoo. SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes search engines make to their search result pages. Today,…

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Standing Out from AI-Generated Content: A Strategic Framework for Small Business Owners

By Kevin Bossons | February 13, 2024

If there is one thing that remains static in our digital age, content is still king—but not all content wears the crown equally. With artificial intelligence (AI) tools making it easier than ever to generate content at scale, the digital landscape is teeming with articles, blogs, videos, and social media posts. However, not all content…


Revitalizing Your Content Strategy: A Modern Guide to Repurposing Old Content

By Kevin Bossons | February 6, 2024

In the digital age, the creation and repurposing of content are pivotal for maintaining relevance and engagement. As search engines favor the freshness and relevance of content, updating old posts can significantly impact their ranking. Here’s how you can breathe new life into your content strategy: 1 Audit and Update Old Posts Conducting a comprehensive…

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The Indirect Influence of Website Speed on SEO in the Era of Core Web Vitals

By Kevin Bossons | January 29, 2024

In 2018, we delved into how page speed influenced site ranking, highlighting its direct impact on SEO. Fast forward to 2024, the landscape has evolved. Google’s introduction of Core Web Vitals, a set of specific factors that Google considers important in a webpage’s overall user experience, has reshaped our understanding. However, it’s crucial to clarify…


Maximizing Online Reviews: Effective Strategies for Your Business

By Kevin Bossons | January 25, 2024

In the digital age, online reviews are the lifeblood of any business, big or small. They not only enhance credibility but also play a crucial role in consumer decision-making. Simply put, they offer genuine, unfiltered perspectives that surpass the reach of any advertising effort. Online reviews are the contemporary form of word-of-mouth endorsement. Their impact…

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Understanding ADA Compliance

By Mark Itzkovitz | January 15, 2024

The Americans with Disabilities Act (ADA): Enacted in 1990, the ADA is a critical civil rights law in the United States designed to protect individuals with disabilities from discrimination in various sectors, including employment and public accommodations. With the growing importance of the internet, ADA compliance has been increasingly applied to web accessibility. ADA’s Expansion…


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