Creating Buyer Personas

By The WT Digital team | December 3, 2021

What is a buyer persona? A buyer persona is a fictional representation of the ideal customer for your business. Whether you’re in sales and marketing or any other part of your business, a buyer persona is going to be helpful. With a buyer persona, you’ll be able to internalize your ideal customer so that you…

How to fix a slow website? Top 8 Diagnosis & Solutions

By The WT Digital team | December 1, 2021

You need a lightning fast website to provide a strong user experience (UX) and rank organically in search results. Google itself aims for a page load time of under a half-second but says it should, at most, be under two seconds! This guide walks through the importance of your website’s loading speed, the reasons why…

email marketing business

The Importance of Email Lists for Businesses

By The WT Digital team | September 30, 2021

Mailing lists may seem “old-school” to many business owners because email has been around for so long. However email marketing, on average, still performs significantly better than most (if not all) forms of marketing – digital or otherwise and delivers a much higher ROI.

How Retargeting Converts Visitors Into Customers

By The WT Digital team | May 3, 2021

Try these retargeting strategies to develop a successful marketing plan that will guarantee more customers with fewer resources.

Why You Need to Shift Your Marketing (Again!) as the Pandemic Continues

By The WT Digital team | April 14, 2021

How Humor, Flexibility, and Authenticity Will Get Us Through This Next Phase Like many of us, since March you’ve probably been consuming way more content than ever before. You have also likely reached a point where you tune out instantly when you see yet another technology or car company declaring that “we’re all in this…

Effective Digital Marketing Strategies

By Mark Itzkovitz | April 13, 2021

If you’re running a small business, there are digital marketing strategies you should ignore and effective strategies you should focus on. While there may be new and exciting tools and strategies like chatbots and complicated marketing funnels, they may not be the best tools or strategies to focus on. Here we will take a look…

Tips for More Effective Influencer Marketing

By The WT Digital team | April 10, 2021

With more and more people using ad blockers and trading radio and live television for streaming services, advertising is not as effective as it once was. Working with influencers, however, is a great way to reach new customers and increase your audience. Many consumers like to look to their role models and peers for advice…

How To Set The Foundation For Successful Online Reputation Management

By Mark Itzkovitz | April 9, 2021

How Google Ads Works – A PPC Primer

By Kevin | January 29, 2021

How did Google make $162 billion in 2020? The answer is simple – Google Ads. Google Ads (formerly Google AdWords) allows advertisers to position their products & services in the form of image, text, and video ads that reach trillions of users each month to drive qualified traffic.

Tools And Resources For The Coronavirus Era – Part Three

By The WT Digital team | May 14, 2020

We continue to provide tools and resources for marketing professionals and business owners. Tuesday, we took a look at content marketing and advertising help; yesterday, we examined the top tools and resources for working remotely; and today, we’ll be taking a look at resources to further your marketing education for free. As Albert Einstein once…


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