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THE WT DIGITAL AGENCY BLOG

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Marketing Automation Mistakes: Common Pitfalls and How to Avoid Them

By Kevin Bossons | April 7, 2025

Marketing automation has transformed the way businesses engage with potential customers, streamline workflows, and drive revenue. By leveraging CRM and automation tools, businesses can create personalized experiences, nurture leads effectively, and improve conversion rates. However, despite its potential, many companies make marketing automation mistakes that prevent them from realizing its full benefits.From over-automation issues to…

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The Importance of Email Lists for Businesses

By Kevin Bossons | April 7, 2025

Mailing lists may seem “old-school” to many business owners because email has been around for so long. However email marketing, on average, still performs significantly better than most (if not all) forms of marketing – digital or otherwise and delivers a much higher ROI.

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Live, AI, or Hybrid: Developing the Right Chatbot Strategy for Your B2B Business

By Kevin Bossons | March 12, 2025

Customer engagement automation has become a necessity for B2B businesses. Chatbots have emerged as a powerful tool for enhancing customer experience, lead generation, and operational efficiency. From AI-powered chatbots that handle routine inquiries to live chat solutions that provide a human touch, businesses now have multiple options to optimize their customer interactions. As more businesses…

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Leveraging Client Success Stories: How to Turn Happy Client Feedback into Powerful Marketing Assets

By Kevin Bossons | March 12, 2025

Trust is the foundation of successful client relationships. While businesses can invest heavily in branding and advertising, few marketing tools are as powerful as client success stories. They serve as social proof, reinforcing credibility and influencing purchasing decisions more effectively than self-promotion. For B2B professional services, client testimonials can make or break a prospect’s decision.…

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7 Ways to Improve the User Experience of Your Website

By Kevin Bossons | February 5, 2025

As a small business owner or marketing manager, your website often provides potential clients’ first impression of your business. While web design expertise isn’t necessary, focusing on key areas like speed, mobile-friendliness, and clear navigation can significantly improve your website’s user experience (UX), leading to more inquiries, clients, and revenue.

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Growing Revenue Through Existing Clients

By Mark Itzkovitz | February 3, 2025

Unlock sustainable growth by transforming your existing client relationships into revenue engines. Learn how to leverage modern CRM technology and systematic strategies to increase customer lifetime value through personalized engagement. Discover why the right technology foundation is crucial for scaling your client relationship efforts effectively.

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Building Trust Through Social Proof: Must-Have Website Elements

By Kevin Bossons | December 23, 2024

Discover the three essential trust elements every B2B website needs to convert visitors into leads: recent reviews, detailed case studies, and authentic video testimonials.

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Essential B2B Email Automation: From Basic Foundations to Advanced Strategies

By Kevin Bossons | December 12, 2024

Unlock the power of email automation for your B2B business with essential workflows and advanced strategies. From basic welcome sequences to sophisticated behavioral triggers, learn how to implement effective automation using HighLevel.

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ADA Website Compliance: 5 Strategic Benefits for B2B Companies

By Kevin Bossons | November 25, 2024

In today’s digital landscape, website accessibility isn’t just a legal consideration—it’s a strategic business imperative. With over 61 million Americans living with disabilities and increasing legal scrutiny of digital platforms, ADA compliance has become crucial for B2B companies looking to expand their market reach while minimizing risk. The Americans with Disabilities Act (ADA) now extends…

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Is Your Facebook Ad Campaign Actually Working? 9 Strategic Questions to Ask

By Rob May | November 13, 2024

Recent data shows that while Facebook remains a powerful advertising platform with over 2.9 billion monthly active users , many businesses struggle to generate meaningful returns from their Facebook Ads campaigns. In fact, according to a 2023 Databox survey, 42% of businesses report being unsatisfied with their Facebook advertising campaign performance. If you’re questioning whether…

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