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Lead Magnets: A Guide to Understanding and Improving Lead Gen Efforts

By Mark Itzkovitz | June 27, 2024

In the fast-paced world of digital marketing, capturing potential clients’ contact information is paramount to building a successful business. One of the most effective tools for this purpose is the lead magnet. But what exactly is a lead magnet, and why is it crucial for your marketing strategy? In this blog post, we’ll delve into…

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Unlocking the Power of Targeted Keyword Selection for Organic and Paid Search Campaigns

By Rob May | June 12, 2024

In the dynamic world of digital marketing, the art of keyword selection can make or break your search campaigns. Whether you’re running an organic SEO strategy or a paid search campaign, the keywords you choose play a pivotal role in attracting the right audience. This article will delve into the importance of targeted keyword selection,…


Mastering Audience Targeting: A Guide to Google, Facebook, and LinkedIn Advertising

By Rob May | June 6, 2024

Effective audience targeting is essential for the success of your paid advertising campaigns. In this blog post, we’ll provide clarity on how to select audiences on popular platforms like Google, Facebook, and LinkedIn. We’ll explore common approaches to targeting for both local and national lead generation and branding campaigns. By understanding the strengths and capabilities…

Unlocking the Secrets of High-Converting Landing Pages: A Comprehensive Guide to A/B Testing

By Kevin Bossons | May 15, 2024

In the realm of digital marketing, A/B testing is a transformative tool that fine-tunes landing pages to achieve unparalleled conversion rates. This section introduces the concept of A/B testing, outlines its profound benefits, and addresses common misconceptions and challenges, establishing a foundational understanding necessary for effective implementation. What is A/B Testing and Why is It…

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Unlocking the Potential of SMS Marketing for Small Business Success

By Rob May | May 3, 2024

In an era where digital communication dominates, SMS marketing emerges as a formidable yet often underutilized tool that small businesses can leverage to boost customer engagement, drive sales, and cultivate loyalty. Unlike other marketing channels, SMS allows direct and immediate connection with customers, offering unique advantages in the crowded digital landscape. This article explores how…

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Maximizing Lead Generation on Facebook and LinkedIn: A Streamlined Approach to Paid Advertising

By Rob May | April 25, 2024

Paid social media advertising has become an essential component of modern lead generation strategies. With billions of active users across platforms like Facebook and LinkedIn, businesses have an unprecedented opportunity to reach and engage with their target audiences. However, maximizing lead generation through these channels requires a strategic and streamlined approach to campaign setup, management,…

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A Strategic Approach to Email Automation for Growing Businesses

By Kevin Bossons | April 11, 2024

Email marketing has come a long way from the days of batch-and-blast newsletters. Today’s leading businesses are leveraging sophisticated email automation to deliver timely, personalized messaging that nurtures customer relationships and drives revenue growth. When integrated holistically, email automation becomes a powerful engine for engaging audiences and guiding them seamlessly through their journey. At its…


Retargeting: The Essential Strategy Your Business Can’t Afford to Ignore

By Kevin Bossons | March 21, 2024

It’s a harsh reality: Around 98% of your website visitors leave without converting. That lost opportunity is significant, considering you paid to bring those potential customers to your site in the first place. But what if there was a way to stay top-of-mind and reel them back in? There is, and it’s called “retargeting”. What…

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Maximizing AI in Digital Marketing: A Strategic Guide to ChatGPT, Claude, and Gemini

By Kevin Bossons | March 14, 2024

Was this article written by AI, a human, or both? Leveraging the latest advancements in language models has become a critical strategy for brands aiming to stay ahead. With the rise of Large Language Models (LLMs) such as ChatGPT, Claude, and Gemini, marketing managers are provided with powerful tools to enhance their strategies. However, the…


Adapting to New Search Behaviors: The Role of User-Generated Content

By Kevin Bossons | February 26, 2024

In the ever-evolving world of digital marketing, Google’s latest update, dubbed the “Hidden Gems” ranking system, has opened a new frontier for business owners aiming to boost their online visibility and engagement. This pivotal shift in Google’s algorithm is designed to surface more content from a diverse array of social media platforms such as Reddit…


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