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Creating a Strong Online Presence for Your IT Company

By The WT Digital Team | January 9, 2023

In today’s digital age, it’s essential for businesses to have a strong online presence, especially in the highly competitive IT industry. Your online presence is a crucial aspect of your brand, and it serves as the face of your company on the internet. A strong online presence can help you reach potential clients and customers,…

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KPIs to Track SEO Performance in 2023

By The WT Digital Team | January 7, 2023

In the digital marketing world, SEO campaigns aim to drive organic search results and “free” website traffic from Google and other search engines like Bing and Yahoo. SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes search engines make to their search result pages. Today,…

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How Can SEO and ADA Compliance Work Together?

By The WT Digital Team | December 2, 2022

When was the last time you’ve monitored your website’s SEO (search engine optimization) performance? If you can’t remember, it’s probably time you do! As a business owner, it can be overwhelming to consider all of the ongoing improvements and crucial elements you need to include to support your brand’s online presence. This includes developing an…

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What Are the Consequences of Not Being ADA Compliant?

By The WT Digital Team | November 9, 2022

Not only is ADA-compliance the right thing to do, it’s a decision that will ultimately cost you — sooner or later. As a business owner, unwanted, unexpected expenses can be a major pain. To remain competitive in a crowded digital landscape, brands must make a lot of difficult decisions to establish themselves online — however,…

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Understanding The Different Levels of ADA Compliance

By The WT Digital Team | October 20, 2022

What is ADA compliance? ADA compliance refers to the Americans with Disabilities Act Standards for Accessible Design. The core principles of ADA compliance are to provide essential accessibility online for users with blindness, cognitive disabilities, or otherwise impaired users. Lack of accessibility can not only alienate people with disabilities from viewing your content, but it…

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How ADA Compliance Improves UX/UI by Helping Individuals Access Information

By The WT Digital Team | October 4, 2022

Customers with visual impairments or other cognitive disabilities experience content differently. People with disabilities may not be able to experience your website and information the same way. According to the CDC, over 26 percent of the American population experiences some kind of disability This means that many Americans require a more optimized user experience and…

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How to Measure Basic Blog Post Performance

By The WT Digital Team | June 20, 2022

So, you finally took the plunge and joined the content marketing revolution to support your business. What’s next? It’s no secret that effective content marketing is an investment in both time and financial resources. Maintaining an active blog plays a huge role in increasing visibility for your business, driving traffic to your website and improving…

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How to Create a Company Blog

By The WT Digital Team | June 6, 2022

When you hear the word blog, what comes to mind? Do you think of scrolling through an entertaining food blog or fashion blog? Gone are the days of blogs being simply a source of entertainment. Today, a business blog is a powerful marketing tool to reach potential customers and eventually drive traffic and promote growth…

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How To Create a Company Blog Strategy

By The WT Digital Team | May 26, 2022

According to Fundera, over 409 million people read blog post content each month, making them an absolute must-have part of your content strategy, regardless of the size of your business. With such an enormous audience and potential for success, boring business blogs need not apply. In order to stand out, you need to provide your…

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The Benefits of a Company Blog

By The WT Digital Team | May 12, 2022

So, you took the necessary steps to build your company’s website. Now what? You’re probably wondering how you can make the most out of your investment and take your efforts to the next level. According to the Content Marketing Institute, 72% of marketers say that content marketing has increased the number of leads for their…


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