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What Fiction Writing Has Taught Me About Creating Content

By Sara Crawford | October 11, 2019

I have been writing obsessively ever since I learned how. When I was in first grade, I used to write plays and have the neighborhood kids perform them with me on the driveway. I have written poetry, songs, plays, screenplays, and of course, fiction. I have a BA in English and an MFA in Creative…

What is Marketing Automation?

By Sara Crawford | October 4, 2019

Salesforce defines marketing automation as “technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.” Marketing automation is a way to automate some of the repetitive marketing tasks like social media posting, email marketing, and even ad campaigns. It’s a combination of strategy and software. It permits you to engage prospects with personalized…

8 Ways to Link In

By Sara Crawford | September 27, 2019

LinkedIn is a great social media platform for networking. It currently has over 610 million members. 97% of B2B marketers are using LinkedIn as a distribution channel for content. It’s the largest professional networking site in the world. It’s a great place for professionals to connect, for job seekers to find employment, and for employers…

8 Benefits of Outsourcing Your Digital Marketing to a Fractional Marketing Team

By Mark Itzkovitz | September 20, 2019

Marketing is an important thing to do for any business. You need to make it so that people can find you in search engine results, you need to have a presence on social media, you need to make sure that your website looks good, etc. It’s true that you could hire a marketing person, but…

6 Ways to Get Backlinks in 2019

By Kevin | September 13, 2019

One great way to rank high on the results pages of search engines is to obtain high-quality backlinks. High-quality backlinks are one of Google’s top three ranking factors, they have confirmed. It can, however, be a little difficult to build links in 2019. Acquiring low-quality links is easy enough, but these can actually end up…

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8 Ways Your Business Can Use Instagram Stories

By Sara Crawford | September 6, 2019

One of the most popular social media networks is Instagram. It’s a great platform for any brands addressing the 18 to 34 audience as 64% of its users fall in that age range. It’s also a great place for companies and businesses. 80% of all Instagram users follow at least one business account. Instagram Stories…

10 Tips for Using Video on Social Media

By Sara Crawford | August 30, 2019

When it comes to social media, video is huge. According to Statista, 85% of all users of the internet in the U.S. watched online video content each month. The demand for video content on the internet is also increasing. 54% of consumers stated they wanted to see more video content from a business or brand…

5 Reasons You Need to Perform a Website Audit

By Sara Crawford | August 23, 2019

When you’re looking at your business and trying to improve your marketing, web presence, and SEO, the first thing you need to do is a website audit. This is a vital step in developing a digital marketing strategy suited to your website and your business. You can’t understand where you need to go until you…

6 Ways to Use Content Marketing to Promote Your Business

By Sara Crawford | August 16, 2019

The phrase “content is king” is used so much, it has become a cliché, but there is a lot of truth to it. Content marketing has become a necessity for all brands and businesses. It is behind the majority of successful digital marketing campaigns, and it can help you to improve your brand reputation, help…

7 Ways to Improve the User Experience of Your Website

By Sara Crawford | August 9, 2019

Your potential customers and clients have more options than ever before in today’s digital world. Whenever they need anything, they can find whatever they’re looking for on their phones or their computers. Every business has to use their website as a way to convince customers and clients to choose them over everyone else. One of…


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