Posts by Mark Itzkovitz
Understanding ADA Compliance
The Americans with Disabilities Act (ADA): Enacted in 1990, the ADA is a critical civil rights law in the United States designed to protect individuals with disabilities from discrimination in various sectors, including employment and public accommodations. With the growing importance of the internet, ADA compliance has been increasingly applied to web accessibility. ADA’s Expansion…
Read MoreQuestions Business Owners Should Ask About Their Website
In the dynamic world of digital marketing, it’s crucial for business owners to continuously evaluate their website’s effectiveness. This article explores essential questions you should be asking about your website. From lead generation to cyber security, we delve into various aspects that determine your site’s success and impact in the digital marketplace. Join us as…
Read MoreUnlocking the Value of Digital Marketing for Your Business in 2023
With a staggering 5.19 billion internet users in the world as of July 2023, it’s clear that your target audience is spending a significant portion of their time online. It’s no longer a matter of choice but a necessity to stay competitive and relevant. Digital marketing opens the door to a wealth of opportunities, and understanding…
Read MoreWhy Your Business Should Invest in Digital Marketing
In the ever-evolving landscape of business, building a brand is not merely about crafting a catchy logo or a memorable slogan. It’s about crafting a distinct identity that resonates with your audience and cultivates enduring loyalty. Your brand is the heart and soul of your business, the narrative that defines who you are and why…
Read MoreCreating a Winning IT Company Marketing Plan
Creating a winning marketing plan for your IT company is crucial for success in today’s digital world. A strong marketing plan will help you reach your target audience, establish your brand, and achieve your business goals. In this blog post, we’ll dive into the key elements of a successful IT company marketing plan and provide…
Read MoreWhat Should I Expect From My MSP Marketing Agency
This post was updated on 11/15/2023 With the mounting competition in the IT services industry, having an effective marketing strategy is no longer optional – it’s essential for growth and even survival. Despite their technical expertise, many Managed Service Providers struggle to create polished websites and robust digital presences expected from tech companies. That’s where…
Read MoreStrategies to Improve MSP Digital Marketing Lead Quality
This post was updated on 11/15/2023 Digital marketing is an essential aspect of any business, especially in the IT industry where competition is high and the need to reach a wider audience is imperative. The key to the success of any digital marketing campaign lies in the quality of leads generated. High-quality leads lead to…
Read MoreGenerating Leads for Your IT Company: A Guide to Success
This post was updated on 11/15/2023 Generating leads is a critical aspect of business growth, especially for IT Companies and Managed Service Providers. Without leads, your company cannot grow, and it is essential to find ways to reach out to potential clients, build relationships with them, and convert them into paying customers. In this blog…
Read MoreCreating a Strong Online Presence for Your IT Company
This post was updated on 11/15/2023 In today’s digital age, it’s essential for businesses to have a strong online presence, especially in the highly competitive IT industry. Your online presence is a crucial aspect of your brand, and it serves as the face of your company on the internet. A strong online presence can help…
Read MoreHow Can SEO and ADA Compliance Work Together?
When was the last time you’ve monitored your website’s SEO (search engine optimization) performance? If you can’t remember, it’s probably time you do! As a business owner, it can be overwhelming to consider all of the ongoing improvements and crucial elements you need to include to support your brand’s online presence. This includes developing an…
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