Blog
Retargeting: The Essential Strategy Your Business Can’t Afford to Ignore
It’s a harsh reality: Around 98% of your website visitors leave without converting. That lost opportunity is significant, considering you paid to bring those potential customers to your site in the first place. But what if there was a way to stay top-of-mind and reel them back in? There is, and it’s called “retargeting”. What…
Read MoreAdapting to New Search Behaviors: The Role of User-Generated Content
In the ever-evolving world of digital marketing, Google’s latest update, dubbed the “Hidden Gems” ranking system, has opened a new frontier for business owners aiming to boost their online visibility and engagement. This pivotal shift in Google’s algorithm is designed to surface more content from a diverse array of social media platforms such as Reddit…
Read MoreStanding Out from AI-Generated Content: A Strategic Framework for Small Business Owners
If there is one thing that remains static in our digital age, content is still king—but not all content wears the crown equally. With artificial intelligence (AI) tools making it easier than ever to generate content at scale, the digital landscape is teeming with articles, blogs, videos, and social media posts. However, not all content…
Read MoreQuestions Business Owners Should Ask About Their Website
In the dynamic world of digital marketing, it’s crucial for business owners to continuously evaluate their website’s effectiveness. This article explores essential questions you should be asking about your website. From lead generation to cyber security, we delve into various aspects that determine your site’s success and impact in the digital marketplace. Join us as…
Read MoreHow to Create a Company Blog Strategy
A company blog that truly engages your audience and boosts marketing success – it’s an exciting vision, isn’t it? With the right strategy and planning, it can become a reality. This guide shares practical tips, real-world examples from top brands, and a blueprint to help launch a blog that connects with readers and drives growth.
Read MoreHow to Measure Basic Blog Post Performance
So, you finally took the plunge and joined the content marketing revolution to support your business. What’s next? It’s no secret that effective content marketing is an investment in both time and financial resources. Maintaining an active blog plays a huge role in increasing visibility for your business, driving traffic to your website and improving…
Read MoreHow To Create a Company Blog Strategy
According to Fundera, over 409 million people read blog post content each month, making them an absolute must-have part of your content strategy, regardless of the size of your business. With such an enormous audience and potential for success, boring business blogs need not apply. In order to stand out, you need to provide your…
Read MoreThe Benefits of a Company Blog
So, you took the necessary steps to build your company’s website. Now what? You’re probably wondering how you can make the most out of your investment and take your efforts to the next level. According to the Content Marketing Institute, 72% of marketers say that content marketing has increased the number of leads for their…
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