How Google Ads Works – A PPC Primer

How did Google make $162 billion in 2020? The answer is simple – Google Ads. Google Ads (formerly Google AdWords) allows advertisers to position their products & services in the form of image, text, and video ads that reach trillions of users each month to drive qualified traffic.

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6 Ways to Get Backlinks in 2019

One great way to rank high on the results pages of search engines is to obtain high-quality backlinks. High-quality backlinks are one of Google’s top three ranking factors, they have confirmed. It can, however, be a little difficult to build links in 2019. Acquiring low-quality links is easy enough, but these can actually end up…

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