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Google Ads offers advertisers a dynamic platform to create targeted ads across the Google network. Businesses can use tools like the Google Keyword Planner to choose relevant keywords. When someone searches for those keywords, the business’s ad may appear next to the search results. This allows companies to connect with potential customers actively looking for their products or services.
If you’re running a small business, there are digital marketing strategies you should ignore and effective strategies you should focus on. While there may be new and exciting tools and strategies like chatbots and complicated marketing funnels, they may not be the best tools or strategies to focus on. Here we will take a look…
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