If you’re running a small business, there are digital marketing strategies you should ignore and effective strategies you should focus on. While there may be new and exciting tools and strategies like chatbots and complicated marketing funnels, they may not be the best tools or strategies to focus on. Here we will take a look at marketing strategies that are actually effective.

Video

Mobile video consumption increases by 100% every year, and by 2022, online videos will make up more than 82% of all consumer internet traffic. It’s also notable that on YouTube, users view more than 1 billion hours of video daily. 

There’s no denying that video is here to stay. Many individuals prefer to consume video content as opposed to text content or audio content. This is also great because viewers are said to retain 95% of a message when they consume it via a video as opposed to retaining 10% of the message when consuming it via text.

Take a look at your competitors, and see what kind of content they are producing. Then you’ll want to create content that is both useful and creative. Collaborate with YouTubers and influencers in your industry. You also have to be consistent about how often you post video content as well as the quality of the content.

Email Marketing

Email is still one of the most successful ways to reach people. In 2021, it is estimated that 4.03 billion people around the world use email. This number is expected to reach 4.48 billion by 2024.

Email marketing is one of the most effective digital marketing strategies there is. This is because everyone on your list has signed up to receive updates. They all want to be there. You can make your email marketing campaigns more effective by doing things like personalizing your messages more, segmenting your subscribers into groups, and sending mobile-friendly emails. 

Another good thing about email marketing is that you own the list. If you have tons of Instagram followers or Twitter followers, you can always be affected by algorithm changes or other changes on the platforms. With an email list, you don’t have to depend on any other platform to connect with the people on the list.

Social Media Marketing

Considering that over 3.6 billion people use social media and that number is expected to increase to 4.41 billion by 2025, social media is no longer optional for businesses; it’s an important way for businesses to reach consumers. When done well, social media marketing can help you reach more customers, receive more traffic, and give you more engagement. But if you’re going to be active on social media, you will need to have a social media marketing strategy.

Without a strategy, you will just be posting on social media for the sake of posting. Without understanding your ideal target audience, what your goals are, and how you want to achieve those goals, it will be difficult to see results on social media.

Blogging for SEO

Even in 2021, blogging is still an effective medium for creating content. It’s a good idea to present yourself as a thought leader in your niche. And creating optimized content is a great way to tell the search engines what your website is about. 

A blog can be a great way to position your brand as an important player in your industry. 46% of people take recommendations from bloggers or vloggers into account. And studies have shown that blog posts remain a more effective form of content than emails, white papers, or ebooks.

But you don’t want to just stuff your blog posts full of keywords and call it a day. You want your posts to be informative, useful, and/or entertaining so that it pleases the reader. This will also make it more appealing to the search engines who are always trying to provide the most high-quality and relevant content to the users. 

These are just some of the digital marketing strategies that are still effective. If you need help with your digital marketing efforts, please reach out to us. We would love to help you with your marketing efforts.