If you’re running a small business, there are digital marketing strategies you should ignore and effective strategies you should focus on. While there may be new and exciting tools and strategies like chatbots and complicated marketing funnels, they may not be the best tools or strategies to focus on. Here we will take a look at marketing strategies that actually are effective.
Every day, 5 billion videos are watched on YouTube. And 45% of people watch more than an hour of Facebook or YouTube videos every week. Video on social media is huge, and it’s getting bigger every day. The best way to start creating a social media video strategy is to do some research. Take a look at your competitors, and see what kind of content they are producing. Then you’ll want to create content that is both useful and creative. Collaborate with YouTubers and influencers in your industry. You also have to be consistent about how often you post video content as well as the quality of the content.
2. Email Marketing
According to Oberlo, for every $1 you spend on email marketing, you can expect $32 in return. Email marketing is one of the most effective digital marketing strategies there is. This is because everyone on your list has signed up to receive updates. They all want to be there. You can make your email marketing campaigns more effective by doing things like personalizing your messages more, segmenting your subscribers into groups, and sending mobile-friendly emails.
Another good thing about email marketing is that you own the list. If you have tons of Instagram followers or Twitter followers, you can always be affected by algorithm changes or other changes on the platforms. With an email list, you don’t have to depend on any other platform to connect with the people on the list.
3. Social Media Marketing
97% of small businesses utilize social media to attract new customers, according to Social Media Examiner. Social media is no longer optional for businesses; it’s an important way for businesses to reach consumers. When done well, social media marketing can help you reach more customers, receive more traffic, and give you more engagement. But if you’re going to be active on social media, you will need to have a social media marketing strategy. Posting without a strategy
4. Blogging for SEO
Even in 2019, blogging is still an effective medium for creating content. It’s a good idea to present yourself as a thought leader in your niche. And creating optimized content is a great way to tell the search engines what your website is about. But don’t just stuff your blog posts full of keywords and call it a day. You want your posts to be informative, useful, and/or entertaining so that it pleases the reader. This will also make it more appealing to the search engines who are always trying to provide the most high-quality and relevant content to the users.
These are just some of the digital marketing strategies that are still effective. If you need help with your digital marketing efforts, please reach out to us. We would love to help you with your marketing efforts.