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Tips for More Effective Influencer Marketing

Social Media

Tips for More Effective Influencer Marketing

With more and more people using ad blockers and trading radio and live television for streaming services, advertising is not as effective as it once was. Working with influencers, however, is a great way to reach new customers and increase your audience. Many consumers like to look to their role models and peers for advice…

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Social Media and SEO: What You Need to Know

The relation between social media and SEO (search engine optimization) has been discussed and debated for at least ten years. While Google officially stated that social media shares don’t affect search rankings, there is clearly a relationship between your place on the search engine result pages and social media shares. If you understand the relationship,…

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Social Media Predictions for 2020

It’s difficult to believe we’re almost at the end of 2019. As we start to look forward to 2020, it’s natural to try to foresee the ways in which technology will evolve, and social media is a significant part of that. While social media becomes increasingly significant in our world, it is fascinating to consider…

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Tips for Planning a Social Media Strategy

Having a social media strategy is a vital part of your digital marketing plan. If you already have one, updating and upgrading your social media strategy periodically is important. Here are some tips that will help you to plan or upgrade your social media strategy: 1. Take a look at your current use of social…

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8 Ways to Link In

LinkedIn is a great social media platform for networking. It currently has over 610 million members. 97% of B2B marketers are using LinkedIn as a distribution channel for content. It’s the largest professional networking site in the world. It’s a great place for professionals to connect, for job seekers to find employment, and for employers…

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8 Ways Your Business Can Use Instagram Stories

Man looking at his smart phone

One of the most popular social media networks is Instagram. It’s a great platform for any brands addressing the 18 to 34 audience as 64% of its users fall in that age range. It’s also a great place for companies and businesses. 80% of all Instagram users follow at least one business account. Instagram Stories…

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10 Tips for Using Video on Social Media

When it comes to social media, video is huge. According to Statista, 85% of all users of the internet in the U.S. watched online video content each month. The demand for video content on the internet is also increasing. 54% of consumers stated they wanted to see more video content from a business or brand…

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9 Tips for Better Facebook Ads

Social media ads are one of the best tools for advertising. One of the best things about Facebook ads is that you can do so much with them. There are so many ways you can target the best audience, and there are so many ways to present your ads. But because there are so many…

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