In the digital marketing world, SEO campaigns aim to drive organic search results and “free” website traffic from Google and other search engines like Bing and Yahoo. SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes search engines make to their search result pages. Today,…

Marketing as we know it has changed dramatically over the past few decades, and especially after the past few years. We live in an increasingly digital world, and digital activity across the board is at an all-time high — and the competition between businesses to win over customers is fierce. Digital marketing has transformed the…

If you’re running a small business, there are digital marketing strategies you should ignore and effective strategies you should focus on. While there may be new and exciting tools and strategies like chatbots and complicated marketing funnels, they may not be the best tools or strategies to focus on. Here we will take a look…

We continue to provide tools and resources for marketing professionals and business owners. Tuesday, we took a look at content marketing and advertising help; yesterday, we examined the top tools and resources for working remotely; and today, we’ll be taking a look at resources to further your marketing education for free. As Albert Einstein once…

COVID-19 has changed the world. Not only has the pandemic created a global health crisis, but many have argued the economic disruption will have as big of an impact as The Great Depression. As business owners struggle to maintain their businesses and their lifestyles, companies across the nation and the globe have provided resources for…

COVID-19 has massively changed everything. As we all practice social distancing to keep everyone safe, nearly every business has been affected by this pandemic. In order to keep business rolling, many companies have had to think outside of the box or pivot their business entirely to offer more digital products and services that people can…

Salesforce defines marketing automation as “technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.” Marketing automation is a way to automate some of the repetitive marketing tasks like social media posting, email marketing, and even ad campaigns. It’s a combination of strategy and software. It permits you to engage prospects with personalized…

Marketing is an important thing to do for any business. You need to make it so that people can find you in search engine results, you need to have a presence on social media, you need to make sure that your website looks good, etc. It’s true that you could hire a marketing person, but…