Why Your Business Should Invest in Digital Marketing

Marketing is investment feature image

In the ever-evolving landscape of business, building a brand is not merely about crafting a catchy logo or a memorable slogan. It’s about crafting a distinct identity that resonates with your audience and cultivates enduring loyalty. Your brand is the heart and soul of your business, the narrative that defines who you are and why…

Read More

KPIs to Track SEO Performance in 2023

kpi and seo blog

In the digital marketing world, SEO campaigns aim to drive organic search results and “free” website traffic from Google and other search engines like Bing and Yahoo. SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes search engines make to their search result pages. Today,…

Read More

Creating Buyer Personas

Avatars representing various professions

What is a buyer persona? A buyer persona is a fictional representation of the ideal customer for your business. Whether you’re in sales and marketing or any other part of your business, a buyer persona is going to be helpful. With a buyer persona, you’ll be able to internalize your ideal customer so that you…

Read More

Effective Digital Marketing Strategies

People working in an office

If you’re running a small business, there are digital marketing strategies you should ignore and effective strategies you should focus on. While there may be new and exciting tools and strategies like chatbots and complicated marketing funnels, they may not be the best tools or strategies to focus on. Here we will take a look…

Read More

How to Pivot Your Business in the Time of COVID-19

Focused young entrepreneur hard at work in her home office

COVID-19 has massively changed everything. As we all practice social distancing to keep everyone safe, nearly every business has been affected by this pandemic. In order to keep business rolling, many companies have had to think outside of the box or pivot their business entirely to offer more digital products and services that people can…

Read More

What is Marketing Automation?

Businessman using laptop

Salesforce defines marketing automation as “technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.” Marketing automation is a way to automate some of the repetitive marketing tasks like social media posting, email marketing, and even ad campaigns. It’s a combination of strategy and software. It permits you to engage prospects with personalized…

Read More