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6 Ways to Use Content Marketing to Promote Your Business

Marketing

6 Ways to Use Content Marketing to Promote Your Business

The phrase “content is king” is used so much, it has become a cliché, but there is a lot of truth to it. Content marketing has become a necessity for all brands and businesses. It is behind the majority of successful digital marketing campaigns, and it can help you to improve your brand reputation, help…

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5 Ways to Use Storytelling for Your Brand

There’s a lot of noise in the world today. With Twitter, Facebook, Instagram, podcasts, blogs, and YouTube, it can feel like everyone is shouting. Every day, your customers are getting bombarded with sales and advertising messages from all sorts of brands. So how do you rise above the noise? By building a connection with your…

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5 Tips for a Great Subject Line in Your Emails

e-mail concept

Let’s face it. There is so much content out there to pay attention to. We all get so many emails day after day. What is the best way to rise above the noise? One way you can grab your audience’s attention is to send out captivating emails. But first you have to get people to…

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6 Excellent Marketing Podcasts

It can be a challenge to keep up with the constantly changing world of digital marketing. With social media updates, search engine algorithm changes, and new technology, the field is constantly changing. Many of us stay up to date with blogs and attend conferences, but another great way to stay updated on what’s going on…

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Creating Buyer Personas

What is a buyer persona? A buyer persona is a fictional representation of the ideal customer for your business. Whether you’re in sales and marketing or any other part of your business, a buyer persona is going to be helpful. With a buyer persona, you’ll be able to internalize your ideal customer so that you…

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11 Things I Learned at the Digital Summit

Earlier this week, I attended the Digital Summit at Cobb Energy Performing Arts Center in Atlanta, a two-day conference packed full of marketers, entrepreneurs, and business leaders talking about content marketing, branding, social media, SEO, e-mail marketing, and so much more. Needless to say, I learned a lot over two days. Here are the 11…

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6 Myths About Digital Marketing

1. The only thing you need to do is create content. Many people think that creating new content is the number one priority. And while it’s true that you do need to create content, that’s not all you need to do. Content is only one small piece of the pie. There is so much more…

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The Top 7 Digital Advertising and Marketing Formats in 2019

Today, your business has a plethora of options to attract interest in your products and services, and it can be difficult to know where your marketing/advertising dollars are best spent. Our team has taken the seven primary types of online advertising and marketing and broken them down to help you better understand the benefits of…

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