Marketing
KPIs to Track SEO Performance in 2023
In the digital marketing world, SEO campaigns aim to drive organic search results and “free” website traffic from Google and other search engines like Bing and Yahoo. SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes search engines make to their search result pages. Today,…
Read MoreWhy Your Business Should Invest in Digital Marketing
Marketing as we know it has changed dramatically over the past few decades, and especially after the past few years. We live in an increasingly digital world, and digital activity across the board is at an all-time high — and the competition between businesses to win over customers is fierce. Digital marketing has transformed the…
Read MoreCreating Buyer Personas
What is a buyer persona? A buyer persona is a fictional representation of the ideal customer for your business. Whether you’re in sales and marketing or any other part of your business, a buyer persona is going to be helpful. With a buyer persona, you’ll be able to internalize your ideal customer so that you…
Read MoreWhy You Need to Shift Your Marketing (Again!) as the Pandemic Continues
How Humor, Flexibility, and Authenticity Will Get Us Through This Next Phase Like many of us, since March you’ve probably been consuming way more content than ever before. You have also likely reached a point where you tune out instantly when you see yet another technology or car company declaring that “we’re all in this…
Read MoreEffective Digital Marketing Strategies
If you’re running a small business, there are digital marketing strategies you should ignore and effective strategies you should focus on. While there may be new and exciting tools and strategies like chatbots and complicated marketing funnels, they may not be the best tools or strategies to focus on. Here we will take a look…
Read MoreTools And Resources For The Coronavirus Era – Part Three
We continue to provide tools and resources for marketing professionals and business owners. Tuesday, we took a look at content marketing and advertising help; yesterday, we examined the top tools and resources for working remotely; and today, we’ll be taking a look at resources to further your marketing education for free. As Albert Einstein once…
Read MoreTools and Resources for the Coronavirus Era – Part One
COVID-19 has changed the world. Not only has the pandemic created a global health crisis, but many have argued the economic disruption will have as big of an impact as The Great Depression. As business owners struggle to maintain their businesses and their lifestyles, companies across the nation and the globe have provided resources for…
Read MoreHow to Pivot Your Business in the Time of COVID-19
COVID-19 has massively changed everything. As we all practice social distancing to keep everyone safe, nearly every business has been affected by this pandemic. In order to keep business rolling, many companies have had to think outside of the box or pivot their business entirely to offer more digital products and services that people can…
Read MoreWhat is Marketing Automation?
Salesforce defines marketing automation as “technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.” Marketing automation is a way to automate some of the repetitive marketing tasks like social media posting, email marketing, and even ad campaigns. It’s a combination of strategy and software. It permits you to engage prospects with personalized…
Read More8 Benefits of Outsourcing Your Digital Marketing to a Fractional Marketing Team
Marketing is an important thing to do for any business. You need to make it so that people can find you in search engine results, you need to have a presence on social media, you need to make sure that your website looks good, etc. It’s true that you could hire a marketing person, but…
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