Marketing is an important thing to do for any business. You need to make it so that people can find you in search engine results, you need to have a presence on social media, you need to make sure that your website looks good, etc. It’s true that you could hire a marketing person, but you should really consider outsourcing your marketing and hiring a marketing agency. Here are a few reasons why.
1. You get access to a whole team of experts.
Finding qualified talent can be difficult in this day and age. It can be a real challenge to find one person with a specific skill set. A good marketing campaign requires a lot of different skills: design, writing, editing, SEO, social media, market research and analysis, etc. The likelihood that you can find a single employee that possesses all these skills is slim. With a marketing agency, however, you get a whole team.
2. You can manage your budget more efficiently.
There’s a lot to keep up with if you’re managing your own Google ads, social media ads, etc. If you work with a marketing agency, they will manage all of that for you. It’s difficult to keep track of spending across multiple campaigns like that, much less to produce reports and track conversions. A marketing agency will be able to do all of this for you.
3. You can focus on your business.
You have certain tasks that need to get done in your business. If you’re spending your own time worrying about marketing tasks, that is time taken away from the core business activities that need to get done. Each day, businesses are outsourcing the other aspects of their business–not just marketing–out to third parties: pay-roll, transportation, and hiring, for example. This comes from the idea that it’s more important for companies to focus on the core activities of their business.
4. You’ll get help with SEO and social media marketing.
Most people discover new businesses from search engines, whether they’re using a desktop computer, mobile device, or a tablet. If you don’t have someone working on your search engine optimization (SEO), it will be difficult for your business to be seen in the search engine results. It’s also important to maintain a presence on social media. But you don’t want it to take over your life. Fortunately, a marketing agency will handle both SEO and social media marketing.
5. You’ll get assistance with positioning your brand.
Branding is so much more than creating a logo. There is nothing more important than the story that your brand tells. In Building a Story Brand by Donald Miller, he goes through the elements of a compelling story and applies them to a brand. You can discover your brand story by really focusing in on your customers. What problem does your brand solve? When you hire a marketing agency, they can help you to find the story that your brand tells.
6. You’ll get reports and analytics.
It’s difficult to measure your business’ success without data. A marketing agency will follow the data for you and generate easy-to-digest reports so that you can see where your marketing efforts are paying off and where you might need to spend a little more time. A marketing agency can track your search engine results page rankings, your general web traffic, your social media following and activity, and much more.
7. You’ll get strategy and planning assistance.
It can be hard to make progress with your company if you don’t know where you’re going and you don’t have a plan. A marketing agency can strategize for you and help you to create a marketing plan that allows you to meet all of your business goals.
8. You get an outside perspective on your business.
It’s true that no one knows your business as well as you do. But because you are so close to the business, sometimes it can be difficult to be objective. You can become wrapped up in your perspective and have a hard time seeing the big picture. When you hire a marketing agency, you will have an outside perspective on your business. An outside agency will be able to take a step back and give you a more objective perspective when you need one.
There are many more benefits associated with outsourcing your digital marketing to a marketing agency. If you are interested in hiring a marketing agency for your business, please have a look at our marketing services to learn more about us.
WT Digital Agency is an Atlanta marketing agency specializing in brand development, content marketing, website design, SEO, and more. To learn more about what we do, click here.