When was the last time you’ve monitored your website’s SEO (search engine optimization) performance? If you can’t remember, it’s probably time you do! As a business owner, it can be overwhelming to consider all of the ongoing improvements and crucial elements you need to include to support your brand’s online presence. This includes developing an…

Not only is ADA-compliance the right thing to do, it’s a decision that will ultimately cost you — sooner or later. As a business owner, unwanted, unexpected expenses can be a major pain. To remain competitive in a crowded digital landscape, brands must make a lot of difficult decisions to establish themselves online — however,…

What is ADA compliance? ADA compliance refers to the Americans with Disabilities Act Standards for Accessible Design. The core principles of ADA compliance are to provide essential accessibility online for users with blindness, cognitive disabilities, or otherwise impaired users. Lack of accessibility can not only alienate people with disabilities from viewing your content, but it…

Customers with visual impairments or other cognitive disabilities experience content differently. People with disabilities may not be able to experience your website and information the same way. According to the CDC, over 26 percent of the American population experiences some kind of disability This means that many Americans require a more optimized user experience and…

Balancing creativity and functionality can be difficult when it comes to web design. On the one hand, creative elements like animation and interactivity can make a website stand out from the crowd. On the other hand, though, when people come to a website, they want to find the information they are looking for quickly and…

Your potential customers and clients have more options than ever before in today’s digital world. Whenever they need anything, they can find whatever they’re looking for on their phones or their computers. Every business has to use their website as a way to convince customers and clients to choose them over everyone else. One of…