Failure to comply with accessibility compliance can also lead to potential legal fees, and can be detrimental to your reputation as a company and brand. You should ask yourself the following questions to ensure your website has proper accessibility functionality. 

How Do We Use Color on Our Website?

Color should not only be considered from a design perspective, but for accessibility standards as well. People who experience color blindness can have a difficult time viewing content with color as the primary distinguishing feature, which is why it shouldn’t be used to indicate positive or negative attributes within digital content. You should also avoid using color as a primary indicator in general, and always provide another way to provide emphasis like underlines, asterisks, etc. Using colors with high contrast, for example, using dark and light colors together, is a best practice in order to make it visible to a wider audience. 

Are We Using Captioning and Alt Text?

Providing alternative text, or ‘Alt text’, is a simple way to improve the accessibility of your website, and should be part of any accessibility audit of both your web and social content. Alt text provides a textual description of an image on your website. Alt text descriptions can offer a person who is blind the opportunity to experience images within your website, just in a different way.