Retargeting: The Essential Strategy Your Business Can’t Afford to Ignore


It’s a harsh reality: Around 98% of your website visitors leave without converting. That lost opportunity is significant, considering you paid to bring those potential customers to your site in the first place. But what if there was a way to stay top-of-mind and reel them back in?

There is, and it’s called “retargeting”.

What is Retargeting?

Retargeting, sometimes called remarketing, shows your ads specifically to people who have already visited your site or interacted with your brand. This targeted advertising is a super-effective way to coax those “window shoppers” back to your site to hopefully become buyers.

Why Your Business Absolutely Needs Retargeting

Retargeting delivers tremendous value for any business looking to boost conversions and get the most bang for their marketing buck. Here are some of the key reasons you simply can’t afford to ignore retargeting:

Retargeting Best Practice Guide – Are We Doing it Right?

Time to put your marketing manager on the spot! Here’s a checklist of retargeting strategies they definitely should be implementing for both ecommerce and professional service providers:

What’s Next? Retargeting Action Plan

If you haven’t fully utilized retargeting yet, now is the time to start. This isn’t some optional tactic; it’s critical for every business that wants to maximize their marketing budget.

For those already running retargeting campaigns, here are some key questions to ask your marketing team:

Are You Missing Out on Retargeting Gold?

If you haven’t fully grasped the power of retargeting yet, now’s the time. This isn’t some optional tactic; it’s critical for every business that wants to make the most of their marketing budget. Talk to your marketing team, and find out how they’re utilizing this powerful tool!