How to Add an Admin to a LinkedIn Company Page
Updated October 29, 2026
Managing a LinkedIn Company Page doesn’t have to be a one-person job. Adding an admin allows trusted team members or marketing partners to manage your page, publish content, and support your company’s LinkedIn presence. In this guide, we’ll walk you through how to add an admin to your LinkedIn Company Page and explain the different admin roles so you can assign the right level of access.
LinkedIn now calls these “LinkedIn Pages,” though many people still search for “Company Pages.”
To add an admin to your LinkedIn Company Page, open the Page’s super admin view and navigate to Settings, then Manage Admins. Click Add Admin and select the appropriate role for the person you want to add. Only super admins can add or manage admins, while content admins and analysts do not have this permission.
What Are the LinkedIn Page Admin Roles?
LinkedIn Page admin access is divided into roles, and each role comes with its own LinkedIn Company Page permissions. LinkedIn separates these into two groups: Page admin roles, which manage the Page itself, and paid media admin roles, which handle advertising tied to the Page.
Page admin roles
| Role | What this role can do | Often a good fit for |
|---|---|---|
| Super admin | Full Page administration, including managing admins, editing Page information, publishing content, managing Page features, and deactivating the Page | Business owners and the person who leads marketing |
| Content admin | Create and manage Page content, such as posts and events, and boost or sponsor organic posts directly from the Page. Can’t manage other admins or deactivate the Page. | Marketing staff and outside agencies that publish content |
| Analyst | View Page analytics to monitor performance. Can’t publish content or edit the Page. | Leadership or team members who need reporting only |
Paid media admin roles
| Role | What this role can do |
|---|---|
| Sponsored Content poster | Create Sponsored Content ads and sponsor organic posts through Campaign Manager. Can’t boost organic posts directly from the Page. |
| Lead Gen Forms manager | Download leads collected through Lead Gen Forms in Campaign Manager. |
| Landing Pages admin | Create and manage Landing Pages connected to the Page, including their analytics. |
Permissions change from time to time. LinkedIn’s Page admin roles and permissions article has the full breakdown, and its paid media admin roles article covers the advertising side.
A simple rule helps: give each person the lowest role that lets them do their job. Someone who only posts updates doesn’t need super admin access.
How to Add an Admin to Your LinkedIn Page
These steps are for LinkedIn on a desktop browser. You must already be a super admin of the Page.
- Click the Me icon at the top of your LinkedIn homepage.
- Under Manage, select your Page. This opens the super admin view.
- Click Settings in the left menu, then select Manage admins.
- Click Add admin.
- Type the person’s name and select them from the list.
- Choose the role you want to give them.
- Click Save.
The new admin will see the Page under Manage in their own Me menu once access is granted.
If the person doesn’t appear when you search for their name, confirm they have a LinkedIn account and that you’re spelling their name the way it appears on their profile. LinkedIn’s Help Center lists any current eligibility requirements.
How Do Admin Access Requests Work?
Employees can also request admin access to a LinkedIn Page. Before they can, LinkedIn asks them to:
- List their current position with the organization in the Experience section of their profile
- Verify their workplace using their current company email address
- Follow the LinkedIn Page they want to manage
Meeting these requirements doesn’t grant access on its own. Existing super admins may need to approve the request before the person can manage the Page.
Review each request before approving it. Access requests are easy to submit, so make sure the person actually works with your business and needs that level of access.
How to Change or Remove a LinkedIn Page Admin
Super admins can update roles at any time:
- Open your Page’s super admin view.
- Go to Settings > Manage admins.
- Find the admin and click the More icon next to their name.
- Select the option to edit their role or remove them, then save your changes.
A Page must always have at least one super admin, so LinkedIn won’t let you remove the last one.
Best Practices for LinkedIn Page Admin Access
Access problems often surface when the only super admin leaves the company. A few habits help prevent that:
- Keep at least two super admins, so access doesn’t depend on one person.
- Review your admin list every few months and remove anyone who has left or changed roles.
- Add removing LinkedIn Page access to your employee offboarding checklist.
- Give an outside agency or marketing partner content admin access unless they need to manage other admins. If they only run ads, a paid media role may be all they need.
- Keep a short internal record of who has access and why.
What If No One Has Super Admin Access?
This happens when the person who created the Page leaves the company or loses access to their LinkedIn account. Start by checking whether anyone else at your company has a super admin role. If no one does, contact LinkedIn through the Help Center and explain the situation. LinkedIn may ask you to confirm that you’re authorized to manage the Page, such as by verifying a company email address.
Why LinkedIn Page Admin Access Matters for Your Business
Your LinkedIn Page can appear when people look up your company, and for B2B and professional service firms it’s often part of how prospects check you out. A Page that hasn’t been updated in years, or that no one can post to, sends the wrong signal.
Clear admin roles make it easier to keep the Page current, share company news and content consistently, and track results through Page analytics. LinkedIn’s guide to LinkedIn Pages covers more of what a Page can do once access is in place. It also fits into the bigger picture of how your business shows up in search and across the web.
Frequently Asked Questions
Can a content admin add other admins?
No. Only super admins can add, remove, or change the roles of other admins on a LinkedIn Page.
Can I add an admin from the LinkedIn mobile app?
Admin management options in the mobile app can be more limited than on desktop. If you can’t find the setting in the app, use LinkedIn in a desktop browser.
Is a LinkedIn Company Page the same as a LinkedIn Page?
Yes. LinkedIn renamed Company Pages to LinkedIn Pages, and the two terms refer to the same thing: the profile that represents your organization on LinkedIn.
Keep Your LinkedIn Page in the Right Hands
Knowing how to add an admin to a LinkedIn Company Page is a small task, but it protects an important business asset. Assign roles based on what each person needs, keep at least two super admins, and review access regularly so your Page stays active and secure.
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