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How Retargeting Converts Visitors Into Customers

By The WT Digital Team | May 3, 2021

Try these retargeting strategies to develop a successful marketing plan that will guarantee more customers with fewer resources.

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Why You Need to Shift Your Marketing (Again!) as the Pandemic Continues

By The WT Digital Team | April 14, 2021

How Humor, Flexibility, and Authenticity Will Get Us Through This Next Phase Like many of us, since March you’ve probably been consuming way more content than ever before. You have also likely reached a point where you tune out instantly when you see yet another technology or car company declaring that “we’re all in this…

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Effective Digital Marketing Strategies

By Mark Itzkovitz | April 13, 2021

If you’re running a small business, there are digital marketing strategies you should ignore and effective strategies you should focus on. While there may be new and exciting tools and strategies like chatbots and complicated marketing funnels, they may not be the best tools or strategies to focus on. Here we will take a look…

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Tips for More Effective Influencer Marketing

By The WT Digital Team | April 10, 2021

With more and more people using ad blockers and trading radio and live television for streaming services, advertising is not as effective as it once was. Working with influencers, however, is a great way to reach new customers and increase your audience. Many consumers like to look to their role models and peers for advice…

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How To Set The Foundation For Successful Online Reputation Management

By Mark Itzkovitz | April 9, 2021

Google Ads website under a magnifying glass. Google Ads is an online advertising platform developed by Google

How Google Ads Works – A PPC Primer

By Kevin | January 29, 2021

How did Google make $162 billion in 2020? The answer is simple – Google Ads. Google Ads (formerly Google AdWords) allows advertisers to position their products & services in the form of image, text, and video ads that reach trillions of users each month to drive qualified traffic.

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Tools And Resources For The Coronavirus Era – Part Three

By The WT Digital Team | May 14, 2020

We continue to provide tools and resources for marketing professionals and business owners. Tuesday, we took a look at content marketing and advertising help; yesterday, we examined the top tools and resources for working remotely; and today, we’ll be taking a look at resources to further your marketing education for free. As Albert Einstein once…

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Tools And Resources For The Coronavirus Era – Part Two

By The WT Digital Team | May 13, 2020

Today we have Part Two of our list of tools and resources for marketing professionals and businesses. Read Part One here – Advertising and Content Marketing Resources. Remote Working Tools and Resources Organizations all across the globe have need to shift toward working remotely full-time, which can be a demanding adjustment for employees and employers…

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Tools and Resources for the Coronavirus Era – Part One

By The WT Digital Team | May 12, 2020

COVID-19 has changed the world. Not only has the pandemic created a global health crisis, but many have argued the economic disruption will have as big of an impact as The Great Depression. As business owners struggle to maintain their businesses and their lifestyles, companies across the nation and the globe have provided resources for…

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How to Pivot Your Business in the Time of COVID-19

By The WT Digital Team | March 26, 2020

COVID-19 has massively changed everything. As we all practice social distancing to keep everyone safe, nearly every business has been affected by this pandemic. In order to keep business rolling, many companies have had to think outside of the box or pivot their business entirely to offer more digital products and services that people can…


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