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THE WT DIGITAL AGENCY BLOG

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Making Sense of Monthly SEO Reports

By Kevin Bossons | September 10, 2023

Analyzing and reporting key performance indicators (KPIs) for these websites is essential for measuring their success and making informed decisions.

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The Importance of Email Lists for Businesses

By Kevin Bossons | September 1, 2023

Mailing lists may seem “old-school” to many business owners because email has been around for so long. However email marketing, on average, still performs significantly better than most (if not all) forms of marketing – digital or otherwise and delivers a much higher ROI.

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Choosing the Right Website Developer: A Comprehensive Guide (Updated for 2023)

By Kevin Bossons | August 25, 2023

With over 3.3 billion results for “Web Design Firm” on Google, finding the right developer for your unique needs can be daunting. Whether you’re a startup, an established business, or an individual, selecting the perfect design agency requires thoughtful planning and questions. Think of this as a partnership, not just a transaction, ensuring a long-term, compatible collaboration.

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The Importance of using UTM tracking with GA4

By Kevin Bossons | August 7, 2023

Welcome to our comprehensive guide on UTM tracking, specially crafted to be approachable for small business owners, while offering valuable tips for experienced marketing managers. If you’re new to UTM parameters, fret not! We’ll break it down and show you how UTM tracking can offer clarity on all of your marketing efforts. In this blog…

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KPIs To Track SEO Performance In 2023

By Kevin Bossons | August 1, 2023

In the digital marketing world, SEO campaigns aim to drive organic search results and “free” website traffic from Google and other search engines like Bing and Yahoo. SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes search engines make to their search result pages. Today,…

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The Future is Now: Why Your Business Needs to Make the Switch to Google Analytics 4

By Kevin Bossons | April 11, 2023

Are you still using Universal Analytics (UA), also known as Google Analytics 3 (GA3), to track your website’s traffic and data? It’s time to upgrade to Google Analytics 4 (GA4) before it’s too late! In this blog, we’ll explain what GA4 is, how it differs from Universal Analytics, and why businesses need to transition to…

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Creating a Winning IT Company Marketing Plan

By Mark Itzkovitz | February 14, 2023

Creating a winning marketing plan for your IT company is crucial for success in today’s digital world. A strong marketing plan will help you reach your target audience, establish your brand, and achieve your business goals. In this blog post, we’ll dive into the key elements of a successful IT company marketing plan and provide…

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What Should I Expect From My MSP Marketing Agency

By Mark Itzkovitz | January 30, 2023

This post was updated on 11/15/2023 With the mounting competition in the IT services industry, having an effective marketing strategy is no longer optional – it’s essential for growth and even survival. Despite their technical expertise, many Managed Service Providers struggle to create polished websites and robust digital presences expected from tech companies. That’s where…

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Strategies to Improve MSP Digital Marketing Lead Quality

By Mark Itzkovitz | January 23, 2023

This post was updated on 11/15/2023 Digital marketing is an essential aspect of any business, especially in the IT industry where competition is high and the need to reach a wider audience is imperative. The key to the success of any digital marketing campaign lies in the quality of leads generated. High-quality leads lead to…

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Generating Leads for Your IT Company: A Guide to Success

By Mark Itzkovitz | January 16, 2023

This post was updated on 11/15/2023 Generating leads is a critical aspect of business growth, especially for IT Companies and Managed Service Providers. Without leads, your company cannot grow, and it is essential to find ways to reach out to potential clients, build relationships with them, and convert them into paying customers. In this blog…

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