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LinkedIn Paid Advertising: A Strategic Investment in Your Business Growth

By Kevin Bossons | October 18, 2023

In the competitive sphere of digital marketing, LinkedIn stands out as a powerful tool for businesses aiming to enhance their visibility and influence online. Leveraging its network of over 800 million global professionals, LinkedIn offers companies a chance to reach a dedicated audience that values substantive interaction, setting it apart from typical social media platforms.

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Unlocking the Value of Digital Marketing for Your Business in 2023

By Mark Itzkovitz | October 7, 2023

With a staggering 5.19 billion internet users in the world as of July 2023, it’s clear that your target audience is spending a significant portion of their time online. It’s no longer a matter of choice but a necessity to stay competitive and relevant. Digital marketing opens the door to a wealth of opportunities, and understanding…

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Why Your Business Should Invest in Digital Marketing

By Mark Itzkovitz | September 19, 2023

In the ever-evolving landscape of business, building a brand is not merely about crafting a catchy logo or a memorable slogan. It’s about crafting a distinct identity that resonates with your audience and cultivates enduring loyalty. Your brand is the heart and soul of your business, the narrative that defines who you are and why…

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Making Sense of Monthly SEO Reports

By Kevin Bossons | September 10, 2023

Analyzing and reporting key performance indicators (KPIs) for these websites is essential for measuring their success and making informed decisions.

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The Importance of Email Lists for Businesses

By Kevin Bossons | September 1, 2023

Mailing lists may seem “old-school” to many business owners because email has been around for so long. However email marketing, on average, still performs significantly better than most (if not all) forms of marketing – digital or otherwise and delivers a much higher ROI.

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Choosing the Right Website Developer: A Comprehensive Guide (Updated for 2023)

By Kevin Bossons | August 25, 2023

With over 3.3 billion results for “Web Design Firm” on Google, finding the right developer for your unique needs can be daunting. Whether you’re a startup, an established business, or an individual, selecting the perfect design agency requires thoughtful planning and questions. Think of this as a partnership, not just a transaction, ensuring a long-term, compatible collaboration.

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The Importance of using UTM tracking with GA4

By Kevin Bossons | August 7, 2023

Welcome to our comprehensive guide on UTM tracking, specially crafted to be approachable for small business owners, while offering valuable tips for experienced marketing managers. If you’re new to UTM parameters, fret not! We’ll break it down and show you how UTM tracking can offer clarity on all of your marketing efforts. In this blog…

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KPIs To Track SEO Performance In 2023

By Kevin Bossons | August 1, 2023

In the digital marketing world, SEO campaigns aim to drive organic search results and “free” website traffic from Google and other search engines like Bing and Yahoo. SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes search engines make to their search result pages. Today,…

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The Future is Now: Why Your Business Needs to Make the Switch to Google Analytics 4

By Kevin Bossons | April 11, 2023

Are you still using Universal Analytics (UA), also known as Google Analytics 3 (GA3), to track your website’s traffic and data? It’s time to upgrade to Google Analytics 4 (GA4) before it’s too late! In this blog, we’ll explain what GA4 is, how it differs from Universal Analytics, and why businesses need to transition to…

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Creating a Winning IT Company Marketing Plan

By Mark Itzkovitz | February 14, 2023

Creating a winning marketing plan for your IT company is crucial for success in today’s digital world. A strong marketing plan will help you reach your target audience, establish your brand, and achieve your business goals. In this blog post, we’ll dive into the key elements of a successful IT company marketing plan and provide…


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