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Local SEO Tips for 2020

By Kevin Bossons | February 12, 2020

Search engine optimization (SEO) is constantly changing and evolving, and the strategies that will help your business to be more visible in the search results change and evolve as well. As we are now well into 2020, it’s good to reevaluate your business’s SEO strategy to ensure that you have as much visibility as you…

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How Do You Balance User Experience with Creativity in Design?

By Kevin Bossons | January 29, 2020

Balancing creativity and functionality can be difficult when it comes to web design. On the one hand, creative elements like animation and interactivity can make a website stand out from the crowd. On the other hand, though, when people come to a website, they want to find the information they are looking for quickly and…

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7 SEO Trends for 2020

By Kevin Bossons | December 20, 2019

Another year is just around the corner, and as we look to the future, it’s interesting to think about the world of SEO (search engine optimization) and how it could change. Search engines change constantly. They are always updating the algorithms, and business owners always have to tweak their websites to be more visible on…

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Is Your Brand Evolving?

By Kevin Bossons | December 13, 2019

A lot of business success depends on brand identity. Your brand is actually the story you tell to involve your audience–whether it’s through tangible things like the logo, name, or website or intangible things like the feeling your brand evokes among your customers. A brand should not be something that never changes, however. It needs…

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Content Marketing Trends in 2020

By Kevin Bossons | November 22, 2019

As we near the end of 2019, it’s time to start looking ahead to 2020. It’s interesting to think about what trends we are going to see in content marketing and SEO. Content is getting better and people are finding more relevant content that answers their questions and give them the information they need or…

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Social Media Predictions for 2020

By Kevin Bossons | November 1, 2019

It’s difficult to believe we’re almost at the end of 2019. As we start to look forward to 2020, it’s natural to try to foresee the ways in which technology will evolve, and social media is a significant part of that. While social media becomes increasingly significant in our world, it is fascinating to consider…

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Tips for Planning a Social Media Strategy

By Kevin Bossons | October 25, 2019

Having a social media strategy is a vital part of your digital marketing plan. If you already have one, updating and upgrading your social media strategy periodically is important. Here are some tips that will help you to plan or upgrade your social media strategy: 1. Take a look at your current use of social…

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What is Marketing Automation?

By Kevin Bossons | October 4, 2019

Salesforce defines marketing automation as “technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.” Marketing automation is a way to automate some of the repetitive marketing tasks like social media posting, email marketing, and even ad campaigns. It’s a combination of strategy and software. It permits you to engage prospects with personalized…

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8 Ways to Link In

By Kevin Bossons | September 27, 2019

LinkedIn is a great social media platform for networking. It currently has over 610 million members. 97% of B2B marketers are using LinkedIn as a distribution channel for content. It’s the largest professional networking site in the world. It’s a great place for professionals to connect, for job seekers to find employment, and for employers…

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8 Benefits of Outsourcing Your Digital Marketing to a Fractional Marketing Team

By Kevin Bossons | September 20, 2019

Marketing is an important thing to do for any business. You need to make it so that people can find you in search engine results, you need to have a presence on social media, you need to make sure that your website looks good, etc. It’s true that you could hire a marketing person, but…


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