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THE WT DIGITAL AGENCY BLOG

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Content Marketing Trends in 2020

By Kevin Bossons | November 22, 2019

As we near the end of 2019, it’s time to start looking ahead to 2020. It’s interesting to think about what trends we are going to see in content marketing and SEO. Content is getting better and people are finding more relevant content that answers their questions and give them the information they need or…

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Social Media Predictions for 2020

By Kevin Bossons | November 1, 2019

It’s difficult to believe we’re almost at the end of 2019. As we start to look forward to 2020, it’s natural to try to foresee the ways in which technology will evolve, and social media is a significant part of that. While social media becomes increasingly significant in our world, it is fascinating to consider…

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Tips for Planning a Social Media Strategy

By Kevin Bossons | October 25, 2019

Having a social media strategy is a vital part of your digital marketing plan. If you already have one, updating and upgrading your social media strategy periodically is important. Here are some tips that will help you to plan or upgrade your social media strategy: 1. Take a look at your current use of social…

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What is Marketing Automation?

By Kevin Bossons | October 4, 2019

Salesforce defines marketing automation as “technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.” Marketing automation is a way to automate some of the repetitive marketing tasks like social media posting, email marketing, and even ad campaigns. It’s a combination of strategy and software. It permits you to engage prospects with personalized…

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8 Ways to Link In

By Kevin Bossons | September 27, 2019

LinkedIn is a great social media platform for networking. It currently has over 610 million members. 97% of B2B marketers are using LinkedIn as a distribution channel for content. It’s the largest professional networking site in the world. It’s a great place for professionals to connect, for job seekers to find employment, and for employers…

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8 Benefits of Outsourcing Your Digital Marketing to a Fractional Marketing Team

By Kevin Bossons | September 20, 2019

Marketing is an important thing to do for any business. You need to make it so that people can find you in search engine results, you need to have a presence on social media, you need to make sure that your website looks good, etc. It’s true that you could hire a marketing person, but…

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6 Ways to Get Backlinks in 2019

By Kevin Bossons | September 13, 2019

One great way to rank high on the results pages of search engines is to obtain high-quality backlinks. High-quality backlinks are one of Google’s top three ranking factors, they have confirmed. It can, however, be a little difficult to build links in 2019. Acquiring low-quality links is easy enough, but these can actually end up…

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10 Tips for Using Video on Social Media

By Kevin Bossons | August 30, 2019

When it comes to social media, video is huge. According to Statista, 85% of all users of the internet in the U.S. watched online video content each month. The demand for video content on the internet is also increasing. 54% of consumers stated they wanted to see more video content from a business or brand…

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5 Reasons You Need to Perform a Website Audit

By Kevin Bossons | August 23, 2019

When you’re looking at your business and trying to improve your marketing, web presence, and SEO, the first thing you need to do is a website audit. This is a vital step in developing a digital marketing strategy suited to your website and your business. You can’t understand where you need to go until you…

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6 Ways to Use Content Marketing to Promote Your Business

By Kevin Bossons | August 16, 2019

The phrase “content is king” is used so much, it has become a cliché, but there is a lot of truth to it. Content marketing has become a necessity for all brands and businesses. It is behind the majority of successful digital marketing campaigns, and it can help you to improve your brand reputation, help…

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