When you’re looking at your business and trying to improve your marketing, web presence, and SEO, the first thing you need to do is a website audit. This is a vital step in developing a digital marketing strategy suited to your website and your business. You can’t understand where you need to go until you know where you are. With a website audit, you’ll be able to get an overview of your website. Still not convinced? Here are five reasons you need to perform a website audit.
1. You can improve the user experience.
When was the last time you spent a lot of time on a website with a lot of broken links? When was the last time you waited a long time for a page to load? If the user is not having a good experience on your website, she will probably move on to your competitor’s website. With a website audit, you will be able to see exactly how the user experience is. You’ll be able to see if any of your links are broken, how your website is performing, and the usability of your page.
2. You can see exactly what’s working and what’s not.
Let’s say you get a high score on your SEO but a low score on your social media. Then you will know that your SEO efforts have paid off and it might be time to put a little more into your social media channels. A good website audit will grade your website on a number of qualities including SEO, usability, social media, security, and performance. So you’ll be able to appreciate the areas you are doing well in and pinpoint the areas you need to improve.
3. You can fix any security problems.
If your website is not secure, it can put everyone who visits it at risk, particularly if customers are purchasing products or services. When your website is safe and secure, you can rest assured that your business relationships will not be jeopardized by a security breach. A number of things can go wrong with an unsafe website: malware can be spread to visitors of the site or sensitive data can be stolen such as names or credit card information. You want to make sure you are on top of your website’s security.
4. You can see where your site needs SEO help.
A website audit will give you a detailed report of your SEO. It will tell you how your on-page SEO is–if every page on your website has an optimized title tag or meta description. It will also tell you how many backlinks you have. It will essentially analyze your website to see how well it is optimized for search. Considering how much of a difference being on the first page of search engine results can make, this is essential.
5. You can see where your goals need to be.
Once you’ve gotten an overview of your website’s usability, security, SEO, social media, and performance, you’ll have a much better idea of where you need to go. This will help you to generate an effective marketing plan.
Try our website audit page. You’ll get a free report of your website’s performance in the five areas of usability, security, SEO, social media, and performance. https://wtmarketing.com/website-audit/
WT Digital Agency is an Atlanta marketing agency specializing in brand development, content marketing, social media marketing, website design, SEO, and more. To learn more about what we do, click here.