WHAT WE HAVE TO SAY ABOUT MARKETING
THE WT DIGITAL AGENCY BLOG
Welcome to our comprehensive guide on UTM tracking, specially crafted to be approachable for small business owners, while offering valuable tips for experienced marketing managers. If you’re new to UTM parameters, fret not! We’ll break it down and show you how UTM tracking can offer clarity on all of your marketing efforts. In this blog…
In the digital marketing world, SEO campaigns aim to drive organic search results and “free” website traffic from Google and other search engines like Bing and Yahoo. SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes search engines make to their search result pages. Today,…
Are you still using Universal Analytics (UA), also known as Google Analytics 3 (GA3), to track your website’s traffic and data? It’s time to upgrade to Google Analytics 4 (GA4) before it’s too late! In this blog, we’ll explain what GA4 is, how it differs from Universal Analytics, and why businesses need to transition to…
When was the last time you’ve monitored your website’s SEO (search engine optimization) performance? If you can’t remember, it’s probably time you do! As a business owner, it can be overwhelming to consider all of the ongoing improvements and crucial elements you need to include to support your brand’s online presence. This includes developing an…
Not only is ADA-compliance the right thing to do, it’s a decision that will ultimately cost you — sooner or later. As a business owner, unwanted, unexpected expenses can be a major pain. To remain competitive in a crowded digital landscape, brands must make a lot of difficult decisions to establish themselves online — however,…
What is ADA compliance? ADA compliance refers to the Americans with Disabilities Act Standards for Accessible Design. The core principles of ADA compliance are to provide essential accessibility online for users with blindness, cognitive disabilities, or otherwise impaired users. Lack of accessibility can not only alienate people with disabilities from viewing your content, but it…
So, you finally took the plunge and joined the content marketing revolution to support your business. What’s next? It’s no secret that effective content marketing is an investment in both time and financial resources. Maintaining an active blog plays a huge role in increasing visibility for your business, driving traffic to your website and improving…
According to Fundera, over 409 million people read blog post content each month, making them an absolute must-have part of your content strategy, regardless of the size of your business. With such an enormous audience and potential for success, boring business blogs need not apply. In order to stand out, you need to provide your…
So, you took the necessary steps to build your company’s website. Now what? You’re probably wondering how you can make the most out of your investment and take your efforts to the next level. According to the Content Marketing Institute, 72% of marketers say that content marketing has increased the number of leads for their…
Choosing the right digital marketing agency for your organization can be a daunting task but an important one. Digital marketing agencies have grown in popularity over the years. These B2B companies provide mission-critical digital services that support business continuity and growth in the digital era. Different agencies offer different digital marketing services like website building,…
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