The Future is Now: Why Your Business Needs to Make the Switch to Google Analytics 4

Web developer working on implementing Google Analytics 4

Are you still using Universal Analytics (UA), also known as Google Analytics 3 (GA3), to track your website’s traffic and data? It’s time to upgrade to Google Analytics 4 (GA4) before it’s too late!

In this blog, we’ll explain what GA4 is, how it differs from Universal Analytics, and why businesses need to transition to it as soon as possible.

What is GA4?

GA4 is Google’s latest iteration of its widely-used Google Analytics platform. It’s designed to provide a more comprehensive view of customer behavior and engagement across multiple devices and channels. GA4 also introduces new features like machine learning and cross-device tracking, which can help businesses better understand their customers and improve their marketing strategies.

So how does GA4 differ from its predecessor, Universal Analytics? The main difference is that GA4 is event-based, while Universal Analytics is session-based. In Universal Analytics, each session is considered a separate entity, but in GA4, events are tracked across sessions, giving businesses a more complete picture of customer behavior. GA4 also uses a different data model and measurement framework, which means that some of the data collected in Universal Analytics won’t transfer over to GA4 automatically.

Infographic comparing Universal Analytics and Google Analytics 4

Why Businesses Need to Transition to GA4 as Soon as Possible

Google has announced that it will discontinue collecting data in Universal Analytics starting on July 1st, 2023. This means that businesses still using Universal Analytics after this date will no longer be able to track their website’s data. Additionally, Google plans to delete existing Universal Analytics data, although they have not yet announced a specific timeline or date for when this will occur.

So, what options do businesses have to transfer their data from Universal Analytics to GA4? Google has provided several tools to help with the migration process, including a data import tool that allows businesses to transfer historical data to GA4. However, not all data will transfer automatically, and some events and conversions will need to be rebuilt manually in the new GA4 property.

WT Digital Agency is an Expert at Transitioning Businesses to GA4

At WT Digital Agency, we help businesses migrate their Universal Analytics setup to GA4 before the deadline.

Our team of experts ensures that our clients’ existing events and conversions are ready to go in GA4 and that there is no interruption in their data collection once Google turns off Universal Analytics this July. Don’t wait until it’s too late – contact us now to learn more about how we can help you make the switch to GA4.

In conclusion, GA4 is the future of Google Analytics, and businesses need to start transitioning to it as soon as possible. The deadline is approaching fast, and businesses that don’t make the switch risk losing valuable data and insights. At WT Digital Agency, we’re here to help you make a smooth and successful transition to GA4, so contact us today to get started.