Digital Marketing Case Study: Family Law Firm

Strategic Growth Through Digital Transformation

A prestigious family law practice needed a partner to bring order to their digital marketing efforts. Despite strong organic rankings, they lacked the measurement systems and strategic guidance to connect digital marketing to business outcomes. Our comprehensive approach transformed their online presence, creating a predictable lead generation system focused on their most valuable practice areas.

+140% Increase in Qualified Leads

At A Glance

Client Profile

Industry: Family Law

Founded: 20+ years ago

Location: Multiple Southeast cities

Challenge

Needed strategic marketing guidance

Lacked measurement system

Required performance insights

Undefined lead qualification

Approach

Comprehensive website audit

Lead qualification system

Real-time reporting dashboard

Content optimization strategy

Results

36% increase in rankings

140% growth in leads

Enhanced practice area visibility

Predictable lead generation

Services Used

Client Challenge

When this established family law practice approached us, they already had strong organic rankings but were operating without clear direction. Their previous agency created website content without strategic planning or success metrics, leaving them with no real understanding of which efforts drove qualified leads. They needed a partner to establish meaningful reporting, provide strategic guidance, and connect rankings to business results. Most importantly, they wanted insights into which practice areas performed best and how to focus efforts on profitable opportunities.

Our Strategic Approach

We began by taking a step back to understand the full picture. Our comprehensive approach included:

A key breakthrough came when we established their first-ever lead qualification process. This allowed us to move beyond vanity metrics and focus on what truly mattered: qualified client inquiries for their priority practice areas.

Solution Implementation

With a clear strategy in place, we executed a comprehensive content marketing plan that included:

Results

After nearly two years of partnership, we’ve delivered consistent month-over-month growth in organic visibility. More importantly, we’ve significantly increased qualified lead flow by focusing on their most valuable practice areas. The firm now has clear visibility into their marketing performance and a strategic roadmap for continued growth.

This transformation from unfocused content creation to strategic digital marketing exemplifies our commitment to being a true strategic partner for our clients, driving measurable results through exceptional digital experiences.