Digital Marketing Case Study: Family Law Firm
Strategic Growth Through Digital Transformation
+140% Increase in Qualified Leads
At A Glance
Client Profile
Industry: Family Law
Founded: 20+ years ago
Location: Multiple Southeast cities
Challenge
Needed strategic marketing guidance
Lacked measurement system
Required performance insights
Undefined lead qualification
Approach
Comprehensive website audit
Lead qualification system
Real-time reporting dashboard
Content optimization strategy
Results
36% increase in rankings
140% growth in leads
Enhanced practice area visibility
Predictable lead generation
Services Used
Client Challenge
When this established family law practice approached us, they already had strong organic rankings but were operating without clear direction. Their previous agency created website content without strategic planning or success metrics, leaving them with no real understanding of which efforts drove qualified leads. They needed a partner to establish meaningful reporting, provide strategic guidance, and connect rankings to business results. Most importantly, they wanted insights into which practice areas performed best and how to focus efforts on profitable opportunities.
Our Strategic Approach
We began by taking a step back to understand the full picture. Our comprehensive approach included:
- Conducting a detailed website audit to map out their digital ecosystem
- Developing targeted keyword strategies aligned with their service offerings
- Identifying and prioritizing their most valuable practice areas
- Creating a lead qualification system to track success
- Implementing a real-time reporting dashboard for transparency
A key breakthrough came when we established their first-ever lead qualification process. This allowed us to move beyond vanity metrics and focus on what truly mattered: qualified client inquiries for their priority practice areas.
Solution Implementation
With a clear strategy in place, we executed a comprehensive content marketing plan that included:
- Strategic updates to key service pages
- Creation of targeted blog content
- Development of supporting off-page content
- Enhanced user experience with improved call-to-action placement
- Optimized landing pages for better conversion rates
Results
After nearly two years of partnership, we’ve delivered consistent month-over-month growth in organic visibility. More importantly, we’ve significantly increased qualified lead flow by focusing on their most valuable practice areas. The firm now has clear visibility into their marketing performance and a strategic roadmap for continued growth.
This transformation from unfocused content creation to strategic digital marketing exemplifies our commitment to being a true strategic partner for our clients, driving measurable results through exceptional digital experiences.