Digital Marketing Case Study: Office Furniture Provider
Rapid Digital Growth Through Strategic Website Rebuild
+133% Increase in Qualified Leads
At A Glance
Client Profile
Industry: Office Furniture
Founded: 20+ years ago
Location: Southeastern United States
Challenge
Outdated website design
No lead tracking systems
Lack of strategic direction
Poor user experience
Approach
Complete website rebuild
Advanced analytics implementation
Multi-channel marketing strategy
Ongoing performance optimization
Results
78% increase in rankings
133% increase in leads
Enhanced conversion rates
Predictable lead generation
Services Used
Client Challenge
When this office furniture provider approached us, they faced significant digital limitations despite their strong reputation built since 1996. Their website lacked strategic direction and proper analytics implementation, making it impossible to track performance or identify which marketing efforts drove qualified leads. They needed a complete digital overhaul to showcase their expertise in office furniture solutions and connect with decision-makers actively seeking their services, particularly for their high-margin offerings like office partitions, workstations, and cubicles.
Our Strategic Approach
We developed a two-phase approach rebuilding their digital foundation first, then implementing targeted marketing strategies:
- Conducting a comprehensive audit of their existing digital presence
- Designing a user-focused website optimized for search visibility
- Implementing advanced analytics and lead tracking systems
- Creating a custom dashboard for performance monitoring
- Establishing multi-channel marketing across organic and paid media
A significant breakthrough came with the December 5th, 2024 launch of their new website featuring a sophisticated lead qualification system, allowing us to focus marketing efforts on driving high-quality inquiries for their most profitable product areas.
Solution Implementation
Following the successful website launch, we executed a comprehensive digital marketing plan that included:
- Strategic optimization of key product pages
- Development of targeted content aligned with search intent
- Implementation of technical SEO improvements
- Creation of targeted paid media campaigns
- Enhanced call-to-action placement for conversion optimization
Results
The impact of the website rebuild and new marketing strategy was immediate and significant. Comparing the 4-month period after launch (December 2024-March 2025) to the 4-month period before launch (August-November 2024), the company experienced dramatic improvements across all key performance indicators.
This rapid transformation from an outdated, unmeasured digital presence to a strategic, results-driven marketing approach delivered exceptional returns in just four months. The results demonstrate our ability to drive meaningful business impact through strategic digital transformation in a compressed timeframe, creating a sustainable pipeline of qualified business opportunities.