Digital Marketing Case Study: Private Investigation Firm
Strategic Market Leadership Through Targeted SEO
275% Increase in Organic Leads
At A Glance
Client Profile
Industry: Private Investigation Services
Founded: 20+ years ago
Location: Southeastern United States
Challenge
Limited jury research visibility
Missing from attorney searches
Minimal organic traffic
Strong competitive pressure
Approach
Comprehensive keyword research
Strategic content development
Technical SEO implementation
AI-Overview optimization strategy
Results
#1 ranking for target phrase
Featured in Google’s AI Overview
275% growth in organic leads
Established definitive market authority
Services Used
Client Challenge
When this established private investigation firm approached us, they faced a significant visibility challenge for their specialized jury pool research services. Despite over two decades of experience serving prestigious clients, they weren’t ranking for the specific search terms attorneys and jury consultants use when seeking these services. Their website had minimal organic traffic for jury-related keywords, resulting in qualified leads not finding them during critical pre-trial research phases, allowing competitors to capture this valuable market segment.
Our Strategic Approach
We developed a comprehensive SEO strategy specifically targeting the jury research niche:
- Identifying 40+ high-value jury research-related search terms
- Discovering content gaps in attorney jury selection resources
- Creating content architecture organizing topics into thematic clusters
- Developing educational content targeting specific research concerns
- Implementing technical SEO optimizations enhancing site performance
A key breakthrough came when we created comprehensive, authoritative content on jury pool research fundamentals, positioning the firm to appear in Google’s AI Overview feature.
Solution Implementation
With our strategy in place, we executed a focused SEO campaign:
- Rebuilt primary service pages with optimized content structure
- Developed strategic content addressing attorney pain points
- Implemented structured data enhancing search result appearance
- Optimized technical elements including site speed
- Created dedicated landing pages for specific services
Results
Our SEO implementation delivered exceptional results for the private investigation firm. They achieved the #1 organic ranking for their primary target phrase “Jury Pool Research” and secured a coveted featured position in Google’s AI Overview at the top of search results. More importantly, they experienced a 275% increase in organic leads comparing December 2023 (8) to January 2025 (30).
This transformation established them as the go-to resource for attorneys and jury consultants seeking jury research services, creating a sustainable pipeline of qualified inquiries directly attributable to organic search. Even during seasonal fluctuations in the legal industry, they maintained consistent lead growth, demonstrating the durability of a properly executed SEO strategy.