Brand Development

There's a lot of information out there these days about branding, especially in the area of "personal brands." At the WT Digital Agency, we take a very straightforward and fundamental approach to brand identity, positioning, and storytelling. And we follow the age-old axiom that a company lives or dies based on brand awareness.

First and foremost, your brand is far more than just your logo. Your brand is your promise to your customers. It's a physical representation of your business philosophy, vision, mission statement, and values all immortalized in an instantly recognizable and relatable graphic element.

Our creative director, Gary Hopkins, has a tremendous amount of experience in branding for both large and small businesses. Gary began his career apprenticing under an icon in consumer branding, his father, Frank Hopkins. His father's experience includes crafting the Totes® umbrellas, Hilton® Hotels, DeLorean® Motor Cars, Pringles® Potato Chips brands, and countless more. Gary's philosophy on branding comes from this intensive training and further experience running his own advertising and branding firm for 18 years. Suffice it to say; we've adopted it here at WT.

Quite simply, small and medium-sized business should adhere to the same principles that make large, international consumer brands successful. And it's not as difficult or expensive as you might imagine.

HIRE A PROFESSIONAL

Hire a brand development professional. Always. You may think that any graphic designer or even anyone with the right software can create your brand. That idea is not accurate. For a brand identity that goes beyond trend, lasts more than a couple of years before looking stale, and adequately represents the depth of your business, you need a professional brand designer. And when you do hire one, listen to them. They are trained to give you an "outside in" view on your business and translate that into a brand plan that will work for your business over the long haul.

BE CONSISTENT

Once you have your brand identity, be consistent in its usage. Get it right once then repeat it! A good brand designer should give you a complete "brand standards" manual to cover all types of media. Nothing undermines your brand equity and makes gaining traction with it harder than inconsistent usage. If it's blue one day and green the next it just won't serve your needs in the long run.

Your brand says everything there is to say about your business at a glance. It's the flag you rally your team around every day. You want a brand identity that fits your business like a well-tailored suit, not something off the rack! At WT, we can assist you in all aspects of brand development. From developing your vision and mission statements, positioning copy, as well as the brand imagery itself.

If you're ready to take the next step in elevating your brand to represent all aspects of your business give us a call at 404-348-4921 or click here and let's get a meeting on the calendar!