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Technology

EFFECTIVE USE OF MARKETING TECHNOLOGY

With the relentless advancement of marketing technology (martech) today, it's imperative that you work with a marketing agency that is well-versed in vetting each resource and implementing what works for your business. A digital marketing firm that can identify what is useful and what isn't. Whether it be the latest e-commerce engine, CRM platform, social media posting technique, event management system, or more, you need an agency that has the depth of experience to keep you ahead of the curve.

That's who we are at the WT Digital Agency. Over a decade ago, we started our firm from a marketing technology perspective. We know what technology works and how to implement it for your business.

WEBSITE DESIGN & DEVELOPMENT

A website can mean so many things to so many people. At the bare minimum, it tells your visitors the basics about your brand, solutions, and company. Take it up a notch, and you’re using it to inspire prospects to contact you and learn more. And in today’s e-commerce driven world, websites are also used to buy and sell products and services.

All of these purposes require user-friendly websites that are easy to understand and navigate, leading visitors to the place you want them to go. Every day, WT Digital focuses on this very need, helping clients design, develop, deploy, and maintain websites that inform and update, increase awareness, and add new customers.

To continue reading about our approach to website design and development, please click here.

SEO

Search engine optimization (SEO) is not a set it and forget it task. We know that climbing higher in rankings means rolling up our sleeves and putting in some work in the trenches. It means digging into the details…not once, but over and over again. We don’t mind. In fact, it’s our passion. Our team has a gigantic toolbox to create winning SEO strategies.

At the WT Digital Agency, we believe SEO should be baked into the process of building a website.  We use smart analysis during our development phase to develop an SEO strategy specifically for your business and your target audiences.

To continue exploring how WT Digital can help your website rank higher for the searches relevant to your business objectives, click here.

DIGITAL ADVERTISING MANAGEMENT

Pay per click advertising (PPC) can be intensely competitive, and it takes genuine expertise to make it work correctly and produce the clicks and conversions you're after. A combination of experience, creativity, number crunching, and hard work are needed to give you the ROI you want.

WT Digital has a proven track record in PPC. Our ongoing, detailed reports closely monitor results, and we have the expertise to offer winning recommendations and strategies for continued improvement and conversions.

To read more about our strategic approach to online advertising management, click here.

ANALYTICS & REPORTING

Analytics is the process of creating performance metrics for your marketing efforts, measuring them accurately and consistently, and using the results to make informed marketing decisions.

Where does your brand or business rank organically on your targeted, keyword searches? Are you trying to rank for the search terms that are relevant to the audience you're trying to reach? If you're running a paid ad campaign, how is it performing? Are you getting enough clicks? The right clicks? And are you tracking and measuring the conversions through your website? Do you know what is generating your website traffic? Grow-oriented businesses today have come to rely on analytics for their digital marketing, where MROI (Marketing Return on Investment) is a critical key performance indicator (KPI).

To get a more in-depth look at our approach to analytics for better results and a better marketing ROI, read more here.

CRM & MARKETING AUTOMATION

It’s not CRM vs. Marketing Automation anymore...it’s all-in-one with SharpSpring CRM and Marketing Automation solution from WT Digital Agency. WT Digital is a SharpSpring Certified Silver Partner and as such can help you set up and use this extremely robust marketing automation solution to drive and nurture leads. Then use the built-in automated CRM to manage the pipeline, log sales activity and close deals.

WT Digital is a SharpSpring Certified Silver Partner. To find out more about this robust CRM and Marketing Automation solution, click here.

E-COMMERCE

For your e-commerce website to perform at the highest level and maximize ROI, you need a very simplified and streamlined experience for your customers. Your site must guide online shoppers through the initial purchase, maximize total cart, provide simple, secure transactions, and grow online revenue. In short, your e-commerce website needs to fire on all cylinders.

AT WT Digital, e-commerce websites are one of our specialties. And not just building and maintaining the website and e-commerce platform itself. We also get into the overall site and product organization, purchase analytics, shipping calculators, and much more. We understand how to implement and integrate the latest e-commerce platforms such as BigCommerce, WooCommerce and Shopify, and payment gateways such as Authorize.net. And most importantly, we help your site's visibility and search engine rankings to reach more customers who are ready to purchase.

To find out more about our e-commerce offerings, click here.

HOSTING

At WT Digital, we take care of all of the details of your website including offering an extremely robust, managed-hosting solution through Liquid Web - one of the world's leading hosting providers. When you partner with us, you have access to this world-class, secure, and stable managed-hosting platform on our dedicated, Liquid Web sonar-monitored servers. WT delivers streamlined, reliable hosting packages that we integrate into the total web solutions we offer our clients so they can concentrate on satisfying the needs of their growing businesses.

To find out more about our managed-hosting solutions, click here.

READY TO TAKE YOUR MARKETING EFFORTS TO THE NEXT LEVEL?

Let's get together and discuss your ongoing marketing efforts and how the WT Digital Agency can help you increase results and ROI.