CONSISTENTLY COMPELLING CONTENT
Today, digital content marketing is at the forefront of just about every marketing initiative whether it be through your website, landing pages, social media engagement, blog posts, RSS feeds, YouTube or Vimeo videos, and much more. The Content Marketing Institute has what we feel here at WT is the perfect description, "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action."
Get a more in-depth look at our approach to content marketing strategy for small to medium businesses by clicking here.
Getting your social media campaign strategy down and all the channels humming along effectively with engaging and shareable content takes consistent social listening, great ideas, finely-crafted brand storytelling, and expert-level knowledge of tools like Hootsuite, Zoho Social, and more. That's what we have to offer our social media clients at the WT Digital Agency. Everything from a compelling, overarching strategy, to a detailed content calendar, to the day-by-day social listening and post scheduling, tracking, and analysis. Social media marketing is one of the most cost-effective ways to reach your audience and promote your brand, product, or service - but you have to play by the rules of the medium and your audience.
Learn more about how WT Digital approaches effective and strategic social media marketing by clicking here.
We're sure you've heard of email marketing and are probably even using it in some form. It has become an essential part of every digital marketing strategy. But what comprises an effective, targeted email marketing campaign? What has changed in the world of email marketing? And how much value does it truly bring to your overall marketing mix?
To read more about our strategic approach to effective email marketing, click here.
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