7 SEO Trends for 2020

Another year is just around the corner, and as we look to the future, it’s interesting to think about the world of SEO (search engine optimization) and how it could change. Search engines change constantly. They are always updating the algorithms, and business owners always have to tweak their websites to be more visible on…

Read More

Is Your Brand Evolving?

A lot of business success depends on brand identity. Your brand is actually the story you tell to involve your audience–whether it’s through tangible things like the logo, name, or website or intangible things like the feeling your brand evokes among your customers. A brand should not be something that never changes, however. It needs…

Read More

Social Media Predictions for 2020

It’s difficult to believe we’re almost at the end of 2019. As we start to look forward to 2020, it’s natural to try to foresee the ways in which technology will evolve, and social media is a significant part of that. While social media becomes increasingly significant in our world, it is fascinating to consider…

Read More

What is Marketing Automation?

Salesforce defines marketing automation as “technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.” Marketing automation is a way to automate some of the repetitive marketing tasks like social media posting, email marketing, and even ad campaigns. It’s a combination of strategy and software. It permits you to engage prospects with personalized…

Read More

8 Ways to Link In

LinkedIn is a great social media platform for networking. It currently has over 610 million members. 97% of B2B marketers are using LinkedIn as a distribution channel for content. It’s the largest professional networking site in the world. It’s a great place for professionals to connect, for job seekers to find employment, and for employers…

Read More