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Creating Buyer Personas

Posts by Sara Crawford

Creating Buyer Personas

What is a buyer persona? A buyer persona is a fictional representation of the ideal customer for your business. Whether you’re in sales and marketing or any other part of your business, a buyer persona is going to be helpful. With a buyer persona, you’ll be able to internalize your ideal customer so that you…

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5 Tips for Optimizing Images

When discussing the optimization of your webpage to be more friendly to search engines, one area that often gets overlooked is image optimization. Search engines like Google acknowledge the importance of image optimization for your website with their guidelines for image publishing. Here are five tips to help you optimize your images. 1. Use images…

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5 of Our Favorite SEO Tools

Optimizing your website for search engines can be difficult especially if you’re just beginning. Luckily, there are a number of helpful SEO tools to help. They will all do slightly different things so you need to narrow down what exactly you’re looking for in an SEO tool. Here we have made a list of our…

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11 Things I Learned at the Digital Summit

Earlier this week, I attended the Digital Summit at Cobb Energy Performing Arts Center in Atlanta, a two-day conference packed full of marketers, entrepreneurs, and business leaders talking about content marketing, branding, social media, SEO, e-mail marketing, and so much more. Needless to say, I learned a lot over two days. Here are the 11…

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6 Myths About Digital Marketing

1. The only thing you need to do is create content. Many people think that creating new content is the number one priority. And while it’s true that you do need to create content, that’s not all you need to do. Content is only one small piece of the pie. There is so much more…

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What You Need to Know About Marketing and Voice Search

Everyone’s heard of the Amazon Echo or Google Home. These smart speakers are officially taking over. According to Forbes, there will be 90 million users of smart speakers by the end of the year. While these smart speakers are relatively new, voice search is not a new concept. Apple’s Siri and Microsoft’s Cortana have been…

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The Top 7 Digital Advertising and Marketing Formats in 2019

Today, your business has a plethora of options to attract interest in your products and services, and it can be difficult to know where your marketing/advertising dollars are best spent. Our team has taken the seven primary types of online advertising and marketing and broken them down to help you better understand the benefits of…

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