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Social Media Do’s and Don’ts for Businesses

Posts by Sara Crawford

Our 4 Favorite SEO Plugins for WordPress

For the majority of websites on the internet, search engines provide the most traffic. You can increase your traffic, which can lead to more business, if you optimize your website for search. One of the best ways to do this if you have a WordPress site is through an SEO plugin. Here is a list…

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Effective Digital Marketing Strategies

If you’re running a small business, there are digital marketing strategies you should ignore and effective strategies you should focus on. While there may be new and exciting tools and strategies like chatbots and complicated marketing funnels, they may not be the best tools or strategies to focus on. Here we will take a look…

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Social Media Predictions for 2020

It’s difficult to believe we’re almost at the end of 2019. As we start to look forward to 2020, it’s natural to try to foresee the ways in which technology will evolve, and social media is a significant part of that. While social media becomes increasingly significant in our world, it is fascinating to consider…

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Tips for Planning a Social Media Strategy

Having a social media strategy is a vital part of your digital marketing plan. If you already have one, updating and upgrading your social media strategy periodically is important. Here are some tips that will help you to plan or upgrade your social media strategy: 1. Take a look at your current use of social…

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Our 5 Favorite WordPress Plugins of 2019

As website designers and developers, we love to use WordPress Plugins. They can be great tools for extending functionality and adding features to your website. The type of site you have will determine which plugins you need. Here are some of our favorites for the year: 1. Duplicator Duplicator is a Plugin that allows you…

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What is Marketing Automation?

Salesforce defines marketing automation as “technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.” Marketing automation is a way to automate some of the repetitive marketing tasks like social media posting, email marketing, and even ad campaigns. It’s a combination of strategy and software. It permits you to engage prospects with personalized…

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8 Ways to Link In

LinkedIn is a great social media platform for networking. It currently has over 610 million members. 97% of B2B marketers are using LinkedIn as a distribution channel for content. It’s the largest professional networking site in the world. It’s a great place for professionals to connect, for job seekers to find employment, and for employers…

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8 Ways Your Business Can Use Instagram Stories

Man looking at his smart phone

One of the most popular social media networks is Instagram. It’s a great platform for any brands addressing the 18 to 34 audience as 64% of its users fall in that age range. It’s also a great place for companies and businesses. 80% of all Instagram users follow at least one business account. Instagram Stories…

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