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How Do You Balance User Experience with Creativity in Design?

Posts by Sara Crawford

Do You Need to Update Your Website?

The first place a potential customer goes to learn about what you have to offer is your website. One of the most essential steps in creating leads and attracting customers is keeping your website up to date. There are many ways your website can fall behind the times, especially as technology and web development moves…

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7 SEO Trends for 2020

Another year is just around the corner, and as we look to the future, it’s interesting to think about the world of SEO (search engine optimization) and how it could change. Search engines change constantly. They are always updating the algorithms, and business owners always have to tweak their websites to be more visible on…

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Is Your Brand Evolving?

A lot of business success depends on brand identity. Your brand is actually the story you tell to involve your audience–whether it’s through tangible things like the logo, name, or website or intangible things like the feeling your brand evokes among your customers. A brand should not be something that never changes, however. It needs…

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Our 4 Favorite SEO Plugins for WordPress

For the majority of websites on the internet, search engines provide the most traffic. You can increase your traffic, which can lead to more business, if you optimize your website for search. One of the best ways to do this if you have a WordPress site is through an SEO plugin. Here is a list…

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Effective Digital Marketing Strategies

If you’re running a small business, there are digital marketing strategies you should ignore and effective strategies you should focus on. While there may be new and exciting tools and strategies like chatbots and complicated marketing funnels, they may not be the best tools or strategies to focus on. Here we will take a look…

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Social Media Predictions for 2020

It’s difficult to believe we’re almost at the end of 2019. As we start to look forward to 2020, it’s natural to try to foresee the ways in which technology will evolve, and social media is a significant part of that. While social media becomes increasingly significant in our world, it is fascinating to consider…

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Tips for Planning a Social Media Strategy

Having a social media strategy is a vital part of your digital marketing plan. If you already have one, updating and upgrading your social media strategy periodically is important. Here are some tips that will help you to plan or upgrade your social media strategy: 1. Take a look at your current use of social…

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Our 5 Favorite WordPress Plugins of 2019

As website designers and developers, we love to use WordPress Plugins. They can be great tools for extending functionality and adding features to your website. The type of site you have will determine which plugins you need. Here are some of our favorites for the year: 1. Duplicator Duplicator is a Plugin that allows you…

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