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Our 5 Favorite WordPress Plugins of 2019

Posts by Sara Crawford

Our 5 Favorite WordPress Plugins of 2019

As website designers and developers, we love to use WordPress Plugins. They can be great tools for extending functionality and adding features to your website. The type of site you have will determine which plugins you need. Here are some of our favorites for the year: 1. Duplicator Duplicator is a Plugin that allows you…

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What Fiction Writing Has Taught Me About Creating Content

I have been writing obsessively ever since I learned how. When I was in first grade, I used to write plays and have the neighborhood kids perform them with me on the driveway. I have written poetry, songs, plays, screenplays, and of course, fiction. I have a BA in English and an MFA in Creative…

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What is Marketing Automation?

Salesforce defines marketing automation as “technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.” Marketing automation is a way to automate some of the repetitive marketing tasks like social media posting, email marketing, and even ad campaigns. It’s a combination of strategy and software. It permits you to engage prospects with personalized…

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8 Ways to Link In

LinkedIn is a great social media platform for networking. It currently has over 610 million members. 97% of B2B marketers are using LinkedIn as a distribution channel for content. It’s the largest professional networking site in the world. It’s a great place for professionals to connect, for job seekers to find employment, and for employers…

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8 Ways Your Business Can Use Instagram Stories

Man looking at his smart phone

One of the most popular social media networks is Instagram. It’s a great platform for any brands addressing the 18 to 34 audience as 64% of its users fall in that age range. It’s also a great place for companies and businesses. 80% of all Instagram users follow at least one business account. Instagram Stories…

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10 Tips for Using Video on Social Media

When it comes to social media, video is huge. According to Statista, 85% of all users of the internet in the U.S. watched online video content each month. The demand for video content on the internet is also increasing. 54% of consumers stated they wanted to see more video content from a business or brand…

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5 Reasons You Need to Perform a Website Audit

When you’re looking at your business and trying to improve your marketing, web presence, and SEO, the first thing you need to do is a website audit. This is a vital step in developing a digital marketing strategy suited to your website and your business. You can’t understand where you need to go until you…

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6 Ways to Use Content Marketing to Promote Your Business

The phrase “content is king” is used so much, it has become a cliché, but there is a lot of truth to it. Content marketing has become a necessity for all brands and businesses. It is behind the majority of successful digital marketing campaigns, and it can help you to improve your brand reputation, help…

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7 Ways to Improve the User Experience of Your Website

Your potential customers and clients have more options than ever before in today’s digital world. Whenever they need anything, they can find whatever they’re looking for on their phones or their computers. Every business has to use their website as a way to convince customers and clients to choose them over everyone else. One of…

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How to Excel at Social Media Without Making it Your Life

Facebook. Twitter. Instagram. Tumblr. LinkedIn. YouTube. Pinterest. There are so many social media channels you have to keep up with, and they keep adding more. Tiktok. Musical.ly. Holonis. Sometimes it seems like staying on top of social media is a full-time job. And it can be. But if you run a business, you need to…

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