Posts by The WT Digital team
Creating Buyer Personas
What is a buyer persona? A buyer persona is a fictional representation of the ideal customer for your business. Whether you’re in sales and marketing or any other part of your business, a buyer persona is going to be helpful. With a buyer persona, you’ll be able to internalize your ideal customer so that you…Read More
How Do You Balance User Experience with Creativity in Design?
Balancing creativity and functionality can be difficult when it comes to web design. On the one hand, creative elements like animation and interactivity can make a website stand out from the crowd. On the other hand, though, when people come to a website, they want to find the information they are looking for quickly and…Read More
7 SEO Trends for 2020
Another year is just around the corner, and as we look to the future, it’s interesting to think about the world of SEO (search engine optimization) and how it could change. Search engines change constantly. They are always updating the algorithms, and business owners always have to tweak their websites to be more visible on…Read More
Is Your Brand Evolving?
A lot of business success depends on brand identity. Your brand is actually the story you tell to involve your audience–whether it’s through tangible things like the logo, name, or website or intangible things like the feeling your brand evokes among your customers. A brand should not be something that never changes, however. It needs…Read More
Social Media Predictions for 2020
It’s difficult to believe we’re almost at the end of 2019. As we start to look forward to 2020, it’s natural to try to foresee the ways in which technology will evolve, and social media is a significant part of that. While social media becomes increasingly significant in our world, it is fascinating to consider…Read More
Tips for Planning a Social Media Strategy
Having a social media strategy is a vital part of your digital marketing plan. If you already have one, updating and upgrading your social media strategy periodically is important. Here are some tips that will help you to plan or upgrade your social media strategy: 1. Take a look at your current use of social…Read More
What is Marketing Automation?
Salesforce defines marketing automation as “technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.” Marketing automation is a way to automate some of the repetitive marketing tasks like social media posting, email marketing, and even ad campaigns. It’s a combination of strategy and software. It permits you to engage prospects with personalized…Read More
8 Ways to Link In
LinkedIn is a great social media platform for networking. It currently has over 610 million members. 97% of B2B marketers are using LinkedIn as a distribution channel for content. It’s the largest professional networking site in the world. It’s a great place for professionals to connect, for job seekers to find employment, and for employers…Read More
10 Tips for Using Video on Social Media
When it comes to social media, video is huge. According to Statista, 85% of all users of the internet in the U.S. watched online video content each month. The demand for video content on the internet is also increasing. 54% of consumers stated they wanted to see more video content from a business or brand…Read More
5 Reasons You Need to Perform a Website Audit
When you’re looking at your business and trying to improve your marketing, web presence, and SEO, the first thing you need to do is a website audit. This is a vital step in developing a digital marketing strategy suited to your website and your business. You can’t understand where you need to go until you…Read More