Posts by Kevin Bossons
How to fix a slow website? Top 8 Diagnosis & Solutions
You need a lightning fast website to provide a strong user experience (UX) and rank organically in search results. Google itself aims for a page load time of under a half-second but says it should, at most, be under two seconds! This guide walks through the importance of your website’s loading speed, the reasons why…
Read MoreEffective Digital Marketing Strategies
If you’re running a small business, there are digital marketing strategies you should ignore and effective strategies you should focus on. While there may be new and exciting tools and strategies like chatbots and complicated marketing funnels, they may not be the best tools or strategies to focus on. Here we will take a look…
Read MoreWorking from Home: How to Stay Sane and Productive
The COVID-19 pandemic has caused all of us to practice social distancing. For many people, that means working from home. I’m currently working from home, but this isn’t an unfamiliar thing for me. Before I worked for WT, I worked from home for five years. And even when I was in college, I used to…
Read MoreDoes Your Business Website Need Professional Headshots?
Professional headshots used to be for models, actors, and other entertainers. Now, however, they are also important for marketing your business. People will associate your business with the people behind it, which is why it’s important to have pictures of your team on your website. This can help your clients and potential clients to trust…
Read MoreLocal SEO Tips for 2020
Search engine optimization (SEO) is constantly changing and evolving, and the strategies that will help your business to be more visible in the search results change and evolve as well. As we are now well into 2020, it’s good to reevaluate your business’s SEO strategy to ensure that you have as much visibility as you…
Read MoreHow Do You Balance User Experience with Creativity in Design?
Balancing creativity and functionality can be difficult when it comes to web design. On the one hand, creative elements like animation and interactivity can make a website stand out from the crowd. On the other hand, though, when people come to a website, they want to find the information they are looking for quickly and…
Read More7 SEO Trends for 2020
Another year is just around the corner, and as we look to the future, it’s interesting to think about the world of SEO (search engine optimization) and how it could change. Search engines change constantly. They are always updating the algorithms, and business owners always have to tweak their websites to be more visible on…
Read MoreIs Your Brand Evolving?
A lot of business success depends on brand identity. Your brand is actually the story you tell to involve your audience–whether it’s through tangible things like the logo, name, or website or intangible things like the feeling your brand evokes among your customers. A brand should not be something that never changes, however. It needs…
Read MoreContent Marketing Trends in 2020
As we near the end of 2019, it’s time to start looking ahead to 2020. It’s interesting to think about what trends we are going to see in content marketing and SEO. Content is getting better and people are finding more relevant content that answers their questions and give them the information they need or…
Read MoreSocial Media Predictions for 2020
It’s difficult to believe we’re almost at the end of 2019. As we start to look forward to 2020, it’s natural to try to foresee the ways in which technology will evolve, and social media is a significant part of that. While social media becomes increasingly significant in our world, it is fascinating to consider…
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