Posts by Kevin Bossons
7 SEO Trends for 2020
Another year is just around the corner, and as we look to the future, it’s interesting to think about the world of SEO (search engine optimization) and how it could change. Search engines change constantly. They are always updating the algorithms, and business owners always have to tweak their websites to be more visible on…
Read MoreIs Your Brand Evolving?
A lot of business success depends on brand identity. Your brand is actually the story you tell to involve your audience–whether it’s through tangible things like the logo, name, or website or intangible things like the feeling your brand evokes among your customers. A brand should not be something that never changes, however. It needs…
Read MoreContent Marketing Trends in 2020
As we near the end of 2019, it’s time to start looking ahead to 2020. It’s interesting to think about what trends we are going to see in content marketing and SEO. Content is getting better and people are finding more relevant content that answers their questions and give them the information they need or…
Read MoreSocial Media Predictions for 2020
It’s difficult to believe we’re almost at the end of 2019. As we start to look forward to 2020, it’s natural to try to foresee the ways in which technology will evolve, and social media is a significant part of that. While social media becomes increasingly significant in our world, it is fascinating to consider…
Read MoreTips for Planning a Social Media Strategy
Having a social media strategy is a vital part of your digital marketing plan. If you already have one, updating and upgrading your social media strategy periodically is important. Here are some tips that will help you to plan or upgrade your social media strategy: 1. Take a look at your current use of social…
Read More8 Ways to Link In
LinkedIn is a great social media platform for networking. It currently has over 610 million members. 97% of B2B marketers are using LinkedIn as a distribution channel for content. It’s the largest professional networking site in the world. It’s a great place for professionals to connect, for job seekers to find employment, and for employers…
Read More8 Benefits of Outsourcing Your Digital Marketing to a Fractional Marketing Team
Marketing is an important thing to do for any business. You need to make it so that people can find you in search engine results, you need to have a presence on social media, you need to make sure that your website looks good, etc. It’s true that you could hire a marketing person, but…
Read More6 Ways to Get Backlinks in 2019
One great way to rank high on the results pages of search engines is to obtain high-quality backlinks. High-quality backlinks are one of Google’s top three ranking factors, they have confirmed. It can, however, be a little difficult to build links in 2019. Acquiring low-quality links is easy enough, but these can actually end up…
Read More10 Tips for Using Video on Social Media
When it comes to social media, video is huge. According to Statista, 85% of all users of the internet in the U.S. watched online video content each month. The demand for video content on the internet is also increasing. 54% of consumers stated they wanted to see more video content from a business or brand…
Read More5 Reasons You Need to Perform a Website Audit
When you’re looking at your business and trying to improve your marketing, web presence, and SEO, the first thing you need to do is a website audit. This is a vital step in developing a digital marketing strategy suited to your website and your business. You can’t understand where you need to go until you…
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