The WebTech Radar Blog

The WebTech Radar Blog

WebTech Marketing Radar

Stay in tuned with the WebTech Radar to learn more about what we’re doing and how we’re doing it. Our blog keeps you up to date with the latest news in the ever-changing world of digital marketing. Check back here often or subscribe for our latest insights.

May 29, 2013

How Pinterest Can Help Market Your Business

With over four million visitors a day, Pinterest is gaining momentum as a social media platform. Pinterest is one of the latest in a line of […]
February 13, 2013

Role of Press Releases in SEO

In the very last days of 2012, the search engine world was up in arms because of a one-sentence comment by renowned Google engineer Matt Cutts. […]
February 12, 2013

Email Marketing Tips For 2013

Our last post talked about why every business needs an email marketing strategy. Even if you already have a strategy and feel it has been working […]
December 13, 2012

Email Marketing At A High Level

A mailing list is nothing more than a collection of subscribers you occasionally send mail to. These lists, when done right, can drive considerable sales to […]
October 1, 2012

Mobile Sites & Your Business

10%. That’s the amount of worldwide internet users who used a mobile device in 2011, such as iPhone and Android smartphones (source). Ten percent is significant: […]
September 6, 2012

W3C Validation, WordPress and SEO

In the SEO/Internet Marketing space there is never a lack of questions we’re asked on a daily basis. Here are two questions that really stood out […]
February 22, 2012

How AdWords Works – A PPC Primer

Ever wondered how Google made $28 billion in 2010? Google AdWords is the Internet Company’s biggest advertising product. Under this source of revenue, Google offers potential […]
March 17, 2011

Have You Done Your (keyword) Research?

Ranking, at it's simplest definition, is being listed on a search engine where people will see your website. Ideally search phrases that are relevant to your business. The idea is a person who types "Atlanta Plumbing" will be looking for a plumber in Atlanta, so naturally all plumbers in Atlanta would love to be at the top spot.
March 17, 2011

Organic Versus PPC Eyetracking

A recent study by top consulting company, User Centric, showed some intriguing findings about where we focus our attention on a search results page. The study found that every participant, when using major search engines Google and Bing (90+% search market share), viewed the organic results for their searches, but a vast majority failed to look at the paid ads on the side.
March 17, 2011

Google’s Recent Algorithm Update

In January, Google said they would take action against sites with low quality content (usually content farms) with a new algorithm that would lower the rankings for content they deemed to be of this caliber.
February 1, 2010

Google Local Listing Enhancements

Just about every local business that we work with has a local listing. They've been around for a while, and they're likely not going away anytime soon. Google has recently added the ability to "enhance" some businesses for a flat $25 fee.
January 18, 2010

Google Search Personalization and You

Google has recently announced they are personalizing all searches. In the past you had to turn this feature on. Now it’s the default. Personalized Search is how Google attempts to use your web history to give you the most relevant results.
November 6, 2009

How Do I Pick The Right SEO Company?

You’ve come to the point where you want more out of your website – but you’re not quite sure if you’re ready to take that next step. You know everyone around is turning to search engines to find what they’re looking for – so naturally your customers must be doing the same.

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