When considering the modern market your website has to be optimized for mobile devices. The usage of mobile devices only continues to increase in the United States. According to figures from the Pew Research Center 64 percent of American adults own a smartphone for their cellular service. With smartphones becoming a key part of how people interact with the Internet having your website optimized for mobile devices becomes all the more important.
Mobile Devices Are Connected To Traditional Computer Usage
Mobile Internet service is becoming more widespread and further integrating itself with other traditional Internet devices such as desktop computer and laptops.
For example, a potential customer is looking to buy hardware supplies and passes a local hardware store while on their way to lunch. Naturally they look up the business on their phone. Quickly browsing the company’s online stock categories. They see this business looks to carry what they’re looking for. Not having time to browse the website in detail while on the go the customer bookmarks the page to look at later on their home computer when they get the chance. Once at home they take a closer look at the business’s stock and find they carry exactly what they’re looking for and go and purchase it the next day.
In the modern market most customers are not in an either/or situation with how they access a website. Many users have both a mobile and a traditional computing platform and make generous use of both. This becomes important for your website in optimizing it for the platform the customer is making use of at the time. In the above example the hardware store’s website would not display a full stock list on a mobile device and would likely cut it down to a categories overview. While on a home computer a more detailed and thorough inventory list would be displayed.
The Little Things Count
Part of an optimized user experience is the little things that make for a positive experience. For example when booking a flight with Delta Airlines you can choose to have your boarding pass texted to your smartphone adding convenience and saving time. The difficulties in implementation of such experiences are collecting the data necessary to conclude when and where they should be used.
Your data set should include how customers reach your site, what type of devices they’re using, what they’re looking at, and are certain pages or steps in your business process favoring mobile devices. While you want to optimize your site for key areas that favor mobile devices you don’t want to force a particular usage pattern. So optimize for mobile usage but don’t force its use.
When optimizing for mobile devices you have to review your metrics when taking mobile usage into consideration. In the past, longer time spent on a website meant greater user engagement. In the modern more mobile computing world ease of use is key. So focus on making your mobile offering clear-cut, intuitive, and easy to use. A brief usage time doesn’t necessarily mean lack of engagement in this situation it translates it easy to use on a mobile platform.
Leverage Social Media
More than ever people are bonded with their smartphones. For many their smartphone is the first thing a person looks at when they wake up and the last thing they check before going to bed at night. Because people rely on their smartphones as an interaction tool and a way to acquire information your site should take advantage of this. A personalized user experience and integration with social media is a way to do so.
Keep An Eye On Tomorrow
The key to a good mobile website is easy of use, accessibility, and a smooth customer experience. The mobile market is forever changing and growing and keeping your website optimized requires a forward thinking approach. While it is impossible to predict all the changes that can occur in the mobile industry sticking to basic ideas increases overall effectiveness. Keep your text rendered in an easy to read font and size, make sure images are clear, don’t over complicate your design, and when using calls to action make them easily usable on a mobile platform. Aside from design always keep the user process personalized and engaging.
When updating your website for mobile Internet platforms you need industry experts to truly optimize your performance. WedTech Marketing Services will not only assist you in developing a successful marketing plan but tailor one to fit your company’s business profile, target customer base, and place in the market. With a combination of search engine optimization, social media, online advertisements, newsletters, and more WebTech will have your company poised to succeed in the ever-changing mobile marketplace.