For accounting firms, honing in on digital marketing can be a challenge. It takes more than maintaining a website for your firm and sending blast emails to clients. Accounting companies can use internet marketing to generate demand for services. To fully maximize your digital marketing strategy, consider the following tips that can help boost your firm’s web presence and build a loyal digital community.
Unattractive websites are often unpleasing to the users making them choose not to engage with the site. Updating your company’s websites is the key to attracting clients. Design your site to be mobile friendly since most individuals are now using phones and tablets for most of their online activity. Continue to add new content to your website on a regular basis to keep customers engaged, and to ncrease your relevancy in the search engines. New content can be blog posts, articles, company news, new web pages or even just adding more details and information to existing web pages.
As an accounting firm, consider using your social media platforms effectively. Share information that is compelling to extend the firms reach for customers. Ensure that you post content frequently and interact with followers on a regular basis.
Make good use of the emails by sending eye catching as well as trending content which will get the public interested in receiving constant updates from the company. Consistency is advised and getting the readers visiting the website through links sent in the emails is the key.
Most consumers settle for the results on top of their search engine and thus having your firm appear on the top would be influential on the people interested in the kind of services that you offer. Using the Search Engine Optimization (SEO) and controlling the company’s listings on Yelp and Google My Business would ensure that your company appears on the top lists on search engine. It would also be a great idea to hire an agency familiar with accounting keywords and trends.
Having a regular blog in which thoughts and ideas are shared would give your firm a chance to be a thought leader in the accounting field. A blog with insightful topics will pull in readers and help develop your firm’s reputation. The blog will be a boost to your social media and email contents as well as increasing the chances of your firm’s name appearing on the search results.
Remaining relevant is the key in placing your company at a good position of gaining more clients and the effective utilization of digital marketing will assist your firm to attain your targets. For more information on digital marketing for accountants contact WebTech Marketing Services at (404) 348-4921.