Posts by Kevin Bossons
How to Create a Company Blog Strategy
A company blog that truly engages your audience and boosts marketing success – it’s an exciting vision, isn’t it? With the right strategy and planning, it can become a reality. This guide shares practical tips, real-world examples from top brands, and a blueprint to help launch a blog that connects with readers and drives growth.
Read MoreAuthor Bio Best Practices for Marketing & SEO
In the digital age, authorship plays a crucial role in establishing credibility and authority, particularly for websites and blogs; An effective author bio can significantly enhance your SEO and content optimization efforts. This article delves into what an author bio is, its importance, and how to craft one, along with the specific SEO and content optimization best practices tailored to author profiles.
Read MoreThe Digital Content Frontier: AI, Authorship, and Google’s Quality Crusade
In an era where content is king, the kingdom has become crowded. With the surge in artificial intelligence (AI) capabilities, content creation has become accessible to virtually anyone with a computer, leading to an unprecedented uptick in the amount of content being submitted to the web. Google, the gatekeeper of online information, faces the monumental…
Read MoreAdvancing Content Strategy for Small and Mid-Sized Businesses in 2024
As 2024 unfolds, small and mid-sized businesses must navigate the ever-evolving landscape of content marketing. It’s not just about creating content; it’s about crafting a strategy that resonates with your audience and stands out in a crowded digital world. For those managing digital marketing, the task is to leverage content to connect with consumers authentically…
Read MoreUnleashing the Power of Google Ads: Ignite Your Online Presence
Google Ads offers advertisers a dynamic platform to create targeted ads across the Google network. Businesses can use tools like the Google Keyword Planner to choose relevant keywords. When someone searches for those keywords, the business’s ad may appear next to the search results. This allows companies to connect with potential customers actively looking for their products or services.
Read MoreLinkedIn Paid Advertising: A Strategic Investment in Your Business Growth
In the competitive sphere of digital marketing, LinkedIn stands out as a powerful tool for businesses aiming to enhance their visibility and influence online. Leveraging its network of over 800 million global professionals, LinkedIn offers companies a chance to reach a dedicated audience that values substantive interaction, setting it apart from typical social media platforms.
Read MoreMaking Sense of Monthly SEO Reports
Analyzing and reporting key performance indicators (KPIs) for these websites is essential for measuring their success and making informed decisions.
Read MoreThe Importance of Email Lists for Businesses
Mailing lists may seem “old-school” to many business owners because email has been around for so long. However email marketing, on average, still performs significantly better than most (if not all) forms of marketing – digital or otherwise and delivers a much higher ROI.
Read MoreChoosing the Right Website Developer: A Comprehensive Guide (Updated for 2023)
With over 3.3 billion results for “Web Design Firm” on Google, finding the right developer for your unique needs can be daunting. Whether you’re a startup, an established business, or an individual, selecting the perfect design agency requires thoughtful planning and questions. Think of this as a partnership, not just a transaction, ensuring a long-term, compatible collaboration.
Read MoreThe Importance of using UTM tracking with GA4
Welcome to our comprehensive guide on UTM tracking, specially crafted to be approachable for small business owners, while offering valuable tips for experienced marketing managers. If you’re new to UTM parameters, fret not! We’ll break it down and show you how UTM tracking can offer clarity on all of your marketing efforts. In this blog…
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