Posts by Kevin Bossons
Mastering the Market: Harnessing the Power of Buyer Personas for Strategic Success
The philosophy behind buyer personas is rooted in a holistic understanding of customers. Marketers who excel in this area not only analyze data but also empathize with customers’ lifestyles, aspirations, and concerns. This deep understanding allows for a more genuine connection with the audience, going beyond superficial interactions to foster a sense of trust and…
Read MoreEssential B2B Email Automation: From Basic Foundations to Advanced Strategies
Unlock the power of email automation for your B2B business with essential workflows and advanced strategies. From basic welcome sequences to sophisticated behavioral triggers, learn how to implement effective automation using HighLevel.
Read MoreADA Website Compliance: 5 Strategic Benefits for B2B Companies
In today’s digital landscape, website accessibility isn’t just a legal consideration—it’s a strategic business imperative. With over 61 million Americans living with disabilities and increasing legal scrutiny of digital platforms, ADA compliance has become crucial for B2B companies looking to expand their market reach while minimizing risk. The Americans with Disabilities Act (ADA) now extends…
Read MoreWhy Your Small Business Should Choose Fractional Marketing Over In-House Hires
In today’s fast-paced digital landscape, effective marketing can make or break a small business. But with limited resources and a constantly evolving digital world, how can you ensure your marketing efforts are top-notch? The answer might lie in fractional marketing. Understanding Fractional Marketing Fractional marketing involves hiring experienced marketing professionals on a part-time, project, or…
Read MoreFrom Zero to Strategy: The Importance of Marketing Plans and Your Quick Start Guide for B2B Marketing
In today’s fast-paced business world, a well-crafted marketing plan is the cornerstone of successful growth for B2B companies. Whether you’re a seasoned marketing manager stepping into a new role or a business owner taking on marketing responsibilities, having a solid plan is crucial for immediate impact and long-term success. Let’s explore why marketing plans are…
Read MoreUnlocking the Secrets of High-Converting Landing Pages: A Comprehensive Guide to A/B Testing
In the realm of digital marketing, A/B testing is a transformative tool that fine-tunes landing pages to achieve unparalleled conversion rates. This section introduces the concept of A/B testing, outlines its profound benefits, and addresses common misconceptions and challenges, establishing a foundational understanding necessary for effective implementation. What is A/B Testing and Why is It…
Read MoreA Strategic Approach to Email Automation for Growing Businesses
Email marketing has come a long way from the days of batch-and-blast newsletters. Today’s leading businesses are leveraging sophisticated email automation to deliver timely, personalized messaging that nurtures customer relationships and drives revenue growth. When integrated holistically, email automation becomes a powerful engine for engaging audiences and guiding them seamlessly through their journey. At its…
Read MoreRetargeting: The Essential Strategy Your Business Can’t Afford to Ignore
It’s a harsh reality: Around 98% of your website visitors leave without converting. That lost opportunity is significant, considering you paid to bring those potential customers to your site in the first place. But what if there was a way to stay top-of-mind and reel them back in? There is, and it’s called “retargeting”. What…
Read MoreMaximizing AI in Digital Marketing: A Strategic Guide to ChatGPT, Claude, and Gemini
Was this article written by AI, a human, or both? Leveraging the latest advancements in language models has become a critical strategy for brands aiming to stay ahead. With the rise of Large Language Models (LLMs) such as ChatGPT, Claude, and Gemini, marketing managers are provided with powerful tools to enhance their strategies. However, the…
Read MoreAdapting to New Search Behaviors: The Role of User-Generated Content
In the ever-evolving world of digital marketing, Google’s latest update, dubbed the “Hidden Gems” ranking system, has opened a new frontier for business owners aiming to boost their online visibility and engagement. This pivotal shift in Google’s algorithm is designed to surface more content from a diverse array of social media platforms such as Reddit…
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