Posts by Kevin Bossons
The Future is Now: Why Your Business Needs to Make the Switch to Google Analytics 4
Are you still using Universal Analytics (UA), also known as Google Analytics 3 (GA3), to track your website’s traffic and data? It’s time to upgrade to Google Analytics 4 (GA4) before it’s too late! In this blog, we’ll explain what GA4 is, how it differs from Universal Analytics, and why businesses need to transition to…
Read MoreHow to Measure Basic Blog Post Performance
So, you finally took the plunge and joined the content marketing revolution to support your business. What’s next? It’s no secret that effective content marketing is an investment in both time and financial resources. Maintaining an active blog plays a huge role in increasing visibility for your business, driving traffic to your website and improving…
Read MoreHow To Create a Company Blog Strategy
According to Fundera, over 409 million people read blog post content each month, making them an absolute must-have part of your content strategy, regardless of the size of your business. With such an enormous audience and potential for success, boring business blogs need not apply. In order to stand out, you need to provide your…
Read MoreHow to choose the right digital marketing company
Choosing the right digital marketing agency for your organization can be a daunting task but an important one. Digital marketing agencies have grown in popularity over the years. These B2B companies provide mission-critical digital services that support business continuity and growth in the digital era. Different agencies offer different digital marketing services like website building,…
Read MoreHow to fix a slow website? Top 8 Diagnosis & Solutions
You need a lightning fast website to provide a strong user experience (UX) and rank organically in search results. Google itself aims for a page load time of under a half-second but says it should, at most, be under two seconds! This guide walks through the importance of your website’s loading speed, the reasons why…
Read MoreHow Retargeting Converts Visitors Into Customers
Try these retargeting strategies to develop a successful marketing plan that will guarantee more customers with fewer resources.
Read MoreEffective Digital Marketing Strategies
If you’re running a small business, there are digital marketing strategies you should ignore and effective strategies you should focus on. While there may be new and exciting tools and strategies like chatbots and complicated marketing funnels, they may not be the best tools or strategies to focus on. Here we will take a look…
Read MoreHow To Set The Foundation For Successful Online Reputation Management
Working from Home: How to Stay Sane and Productive
The COVID-19 pandemic has caused all of us to practice social distancing. For many people, that means working from home. I’m currently working from home, but this isn’t an unfamiliar thing for me. Before I worked for WT, I worked from home for five years. And even when I was in college, I used to…
Read MoreDoes Your Business Website Need Professional Headshots?
Professional headshots used to be for models, actors, and other entertainers. Now, however, they are also important for marketing your business. People will associate your business with the people behind it, which is why it’s important to have pictures of your team on your website. This can help your clients and potential clients to trust…
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