Posts by Mark Itzkovitz
The Evolution of Marketing Automation: Powering Business Growth in 2025
Updated 5/21/25 Marketing automation has transformed dramatically since we first published this article in 2019. What began as a simple way to schedule emails has evolved into sophisticated, AI-enhanced systems that drive business growth across multiple channels and touchpoints. What is Marketing Automation Today? Modern marketing automation is far more than just scheduled emails or…
Read MoreHow to choose the right digital marketing company
Choosing the right digital marketing agency for your organization can be a daunting task but an important one. Digital marketing agencies have grown in popularity over the years. These B2B companies provide mission-critical digital services that support business continuity and growth in the digital era. Different agencies offer different digital marketing services like website building,…
Read MoreBuilding Trust Through Social Proof: Must-Have Website Elements
Discover the three essential trust elements every B2B website needs to convert visitors into leads: recent reviews, detailed case studies, and authentic video testimonials.
Read MoreGrowing Revenue Through Existing Clients
Unlock sustainable growth by transforming your existing client relationships into revenue engines. Learn how to leverage modern CRM technology and systematic strategies to increase customer lifetime value through personalized engagement. Discover why the right technology foundation is crucial for scaling your client relationship efforts effectively.
Read MoreHow To Set The Foundation For Successful Online Reputation Management
5 Essential Best Practices for a High-Converting B2B Website
In today’s digital landscape, having a website isn’t enough – you need a high-converting website that turns visitors into customers. For B2B businesses, this is especially crucial as your online presence often serves as the first point of contact for potential clients. In this post, we’ll explore five key strategies to optimize your website’s conversion…
Read MoreLead Magnets: A Guide to Understanding and Improving Lead Gen Efforts
In the fast-paced world of digital marketing, capturing potential clients’ contact information is paramount to building a successful business. One of the most effective tools for this purpose is the lead magnet. But what exactly is a lead magnet, and why is it crucial for your marketing strategy? In this blog post, we’ll delve into…
Read MoreUnderstanding ADA Compliance
The Americans with Disabilities Act (ADA): Enacted in 1990, the ADA is a critical civil rights law in the United States designed to protect individuals with disabilities from discrimination in various sectors, including employment and public accommodations. With the growing importance of the internet, ADA compliance has been increasingly applied to web accessibility. ADA’s Expansion…
Read MoreQuestions Business Owners Should Ask About Their Website
In the dynamic world of digital marketing, it’s crucial for business owners to continuously evaluate their website’s effectiveness. This article explores essential questions you should be asking about your website. From lead generation to cyber security, we delve into various aspects that determine your site’s success and impact in the digital marketplace. Join us as…
Read MoreUnlocking the Value of Digital Marketing for Your Business in 2023
With a staggering 5.19 billion internet users in the world as of July 2023, it’s clear that your target audience is spending a significant portion of their time online. It’s no longer a matter of choice but a necessity to stay competitive and relevant. Digital marketing opens the door to a wealth of opportunities, and understanding…
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