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How to Pivot Your Business in the Time of COVID-19

Posts by Sara Crawford

How to Pivot Your Business in the Time of COVID-19

COVID-19 has massively changed everything. As we all practice social distancing to keep everyone safe, nearly every business has been affected by this pandemic. In order to keep business rolling, many companies have had to think outside of the box or pivot their business entirely to offer more digital products and services that people can…

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Is Your Content Remarkable?

The internet is flooded with content, and sometimes it can feel like you are drowning. The number of bloggers in the United States will reach 31.7 million in 2020, and there are now over 800,000 podcasts. There are currently 3.8 billion social media users worldwide, which is nearly half of the world’s entire population. Facebook…

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Tips for More Effective Influencer Marketing

With more and more people using ad blockers and trading radio and live television for streaming services, advertising is not as effective as it once was. Working with influencers, however, is a great way to reach new customers and increase your audience. Many consumers like to look to their role models and peers for advice…

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Local SEO Tips for 2020

Search engine optimization (SEO) is constantly changing and evolving, and the strategies that will help your business to be more visible in the search results change and evolve as well. As we are now well into 2020, it’s good to reevaluate your business’s SEO strategy to ensure that you have as much visibility as you…

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Social Media and SEO: What You Need to Know

The relation between social media and SEO (search engine optimization) has been discussed and debated for at least ten years. While Google officially stated that social media shares don’t affect search rankings, there is clearly a relationship between your place on the search engine result pages and social media shares. If you understand the relationship,…

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Content Marketing Trends in 2020

As we near the end of 2019, it’s time to start looking ahead to 2020. It’s interesting to think about what trends we are going to see in content marketing and SEO. Content is getting better and people are finding more relevant content that answers their questions and give them the information they need or…

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Granting Access to LinkedIn Company Pages

To add an admin to your Company Page via Admin Tools: Click the  Me icon at the top of your LinkedIn homepage. Below Manage, select your Company Page. Click the Admin tools dropdown at the top of the page and select Page admins. Next, you can complete one or both of the following sequence of steps. To add a new admin, select…

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