Marketing
The Evolution of Marketing Automation: Powering Business Growth in 2025
Updated 5/21/25 Marketing automation has transformed dramatically since we first published this article in 2019. What began as a simple way to schedule emails has evolved into sophisticated, AI-enhanced systems that drive business growth across multiple channels and touchpoints. What is Marketing Automation Today? Modern marketing automation is far more than just scheduled emails or…
Read MoreKPIs to Track SEO Performance in 2025
In the digital marketing world, SEO campaigns aim to drive organic search results and “free” website traffic from Google and other search engines like Bing and Yahoo. SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes search engines make to their search result pages. Today,…
Read MoreMastering the Market: Harnessing the Power of Buyer Personas for Strategic Success
The philosophy behind buyer personas is rooted in a holistic understanding of customers. Marketers who excel in this area not only analyze data but also empathize with customers’ lifestyles, aspirations, and concerns. This deep understanding allows for a more genuine connection with the audience, going beyond superficial interactions to foster a sense of trust and…
Read MoreRetargeting: The Essential Strategy Your Business Can’t Afford to Ignore
It’s a harsh reality: Around 98% of your website visitors leave without converting. That lost opportunity is significant, considering you paid to bring those potential customers to your site in the first place. But what if there was a way to stay top-of-mind and reel them back in? There is, and it’s called “retargeting”. What…
Read MoreMaximizing Online Reviews: Effective Strategies for Your Business
In the digital age, online reviews are the lifeblood of any business, big or small. They not only enhance credibility but also play a crucial role in consumer decision-making. Simply put, they offer genuine, unfiltered perspectives that surpass the reach of any advertising effort. Online reviews are the contemporary form of word-of-mouth endorsement. Their impact…
Read MoreWhy Your Business Should Invest in Digital Marketing
In the ever-evolving landscape of business, building a brand is not merely about crafting a catchy logo or a memorable slogan. It’s about crafting a distinct identity that resonates with your audience and cultivates enduring loyalty. Your brand is the heart and soul of your business, the narrative that defines who you are and why…
Read MoreEffective Digital Marketing Strategies
If you’re running a small business, there are digital marketing strategies you should ignore and effective strategies you should focus on. While there may be new and exciting tools and strategies like chatbots and complicated marketing funnels, they may not be the best tools or strategies to focus on. Here we will take a look…
Read More8 Benefits of Outsourcing Your Digital Marketing to a Fractional Marketing Team
Marketing is an important thing to do for any business. You need to make it so that people can find you in search engine results, you need to have a presence on social media, you need to make sure that your website looks good, etc. It’s true that you could hire a marketing person, but…
Read More6 Excellent Marketing Podcasts
It can be a challenge to keep up with the constantly changing world of digital marketing. With social media updates, search engine algorithm changes, and new technology, the field is constantly changing. Many of us stay up to date with blogs and attend conferences, but another great way to stay updated on what’s going on…
Read More6 Myths About Digital Marketing
1. The only thing you need to do is create content. Many people think that creating new content is the number one priority. And while it’s true that you do need to create content, that’s not all you need to do. Content is only one small piece of the pie. There is so much more…
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