WHAT WE HAVE TO SAY ABOUT MARKETING
THE WT DIGITAL AGENCY BLOG
In today’s digital landscape, website accessibility isn’t just a legal consideration—it’s a strategic business imperative. With over 61 million Americans living with disabilities and increasing legal scrutiny of digital platforms, ADA compliance has become crucial for B2B companies looking to expand their market reach while minimizing risk.The Americans with Disabilities Act (ADA) now extends well…
Recent data shows that while Facebook remains a powerful advertising platform with over 2.9 billion monthly active users , many businesses struggle to generate meaningful returns from their Facebook Ads campaigns. In fact, according to a 2023 Databox survey, 42% of businesses report being unsatisfied with their Facebook advertising campaign performance. If you’re questioning whether…
In today’s fast-paced digital landscape, effective marketing can make or break a small business. But with limited resources and a constantly evolving digital world, how can you ensure your marketing efforts are top-notch? The answer might lie in fractional marketing. Understanding Fractional Marketing Fractional marketing involves hiring experienced marketing professionals on a part-time, project, or…
As a small business owner or marketing manager, you know that your website is often the first impression potential clients have of your business. Whether you’re running a law firm, an HVAC service, a landscaping company, or a multi-location accounting firm, your website needs to make a great first impression and be easy to use.…
In today’s fast-paced business world, a well-crafted marketing plan is the cornerstone of successful growth for B2B companies. Whether you’re a seasoned marketing manager stepping into a new role or a business owner taking on marketing responsibilities, having a solid plan is crucial for immediate impact and long-term success. Let’s explore why marketing plans are…
In today’s digital landscape, paid lead generation campaigns are crucial for B2B businesses looking to grow their customer base. Whether you’re focusing on local, regional, or national markets, tailoring your paid strategies can make a substantial difference in attracting potential customers and driving conversion rates. At WT Digital, we’ve helped numerous small B2B businesses navigate…
In today’s digital landscape, having a website isn’t enough – you need a high-converting website that turns visitors into customers. For B2B businesses, this is especially crucial as your online presence often serves as the first point of contact for potential clients. In this post, we’ll explore five key strategies to optimize your website’s conversion…
In the fast-paced world of digital marketing, capturing potential clients’ contact information is paramount to building a successful business. One of the most effective tools for this purpose is the lead magnet. But what exactly is a lead magnet, and why is it crucial for your marketing strategy? In this blog post, we’ll delve into…
In the dynamic world of digital marketing, the art of keyword selection can make or break your search campaigns. Whether you’re running an organic SEO strategy or a paid search campaign, the keywords you choose play a pivotal role in attracting the right audience. This article will delve into the importance of targeted keyword selection,…
Effective audience targeting is essential for the success of your paid advertising campaigns. In this blog post, we’ll provide clarity on how to select audiences on popular platforms like Google, Facebook, and LinkedIn. We’ll explore common approaches to targeting for both local and national lead generation and branding campaigns. By understanding the strengths and capabilities…
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