WHAT WE HAVE TO SAY ABOUT MARKETING

Social engagement icon

THE WT DIGITAL AGENCY BLOG

Social media likes

Building Trust Through Social Proof: Must-Have Website Elements

By Kevin Bossons | December 23, 2024

Discover the three essential trust elements every B2B website needs to convert visitors into leads: recent reviews, detailed case studies, and authentic video testimonials.

3974192 c9cc 3

Essential B2B Email Automation: From Basic Foundations to Advanced Strategies

By Kevin Bossons | December 12, 2024

Unlock the power of email automation for your B2B business with essential workflows and advanced strategies. From basic welcome sequences to sophisticated behavioral triggers, learn how to implement effective automation using HighLevel.

adobestock 720320297 (1)

ADA Website Compliance: 5 Strategic Benefits for B2B Companies

By Kevin Bossons | November 25, 2024

In today’s digital landscape, website accessibility isn’t just a legal consideration—it’s a strategic business imperative. With over 61 million Americans living with disabilities and increasing legal scrutiny of digital platforms, ADA compliance has become crucial for B2B companies looking to expand their market reach while minimizing risk.The Americans with Disabilities Act (ADA) now extends well…

104802484 m (1)

Is Your Facebook Ad Campaign Actually Working? 9 Strategic Questions to Ask

By Rob May | November 13, 2024

Recent data shows that while Facebook remains a powerful advertising platform with over 2.9 billion monthly active users , many businesses struggle to generate meaningful returns from their Facebook Ads campaigns. In fact, according to a 2023 Databox survey, 42% of businesses report being unsatisfied with their Facebook advertising campaign performance. If you’re questioning whether…

adobestock 705335245 (1)

Why Your Small Business Should Choose Fractional Marketing Over In-House Hires

By Kevin Bossons | October 21, 2024

In today’s fast-paced digital landscape, effective marketing can make or break a small business. But with limited resources and a constantly evolving digital world, how can you ensure your marketing efforts are top-notch? The answer might lie in fractional marketing. Understanding Fractional Marketing Fractional marketing involves hiring experienced marketing professionals on a part-time, project, or…

image

7 Ways to Improve the User Experience of Your Website

By Kevin Bossons | October 8, 2024

As a small business owner or marketing manager, you know that your website is often the first impression potential clients have of your business. Whether you’re running a law firm, an HVAC service, a landscaping company, or a multi-location accounting firm, your website needs to make a great first impression and be easy to use.…

business strategy vector concept metaphor

From Zero to Strategy: The Importance of Marketing Plans and Your Quick Start Guide for B2B Marketing

By Kevin Bossons | September 12, 2024

In today’s fast-paced business world, a well-crafted marketing plan is the cornerstone of successful growth for B2B companies. Whether you’re a seasoned marketing manager stepping into a new role or a business owner taking on marketing responsibilities, having a solid plan is crucial for immediate impact and long-term success. Let’s explore why marketing plans are…

skill talent recruiter, agency employee, potential best staff.

Paid B2B Lead Generation: Navigating Local, Regional, and National Approaches

By Rob May | August 16, 2024

In today’s digital landscape, paid lead generation campaigns are crucial for B2B businesses looking to grow their customer base. Whether you’re focusing on local, regional, or national markets, tailoring your paid strategies can make a substantial difference in attracting potential customers and driving conversion rates. At WT Digital, we’ve helped numerous small B2B businesses navigate…

sales funnel

5 Essential Best Practices for a High-Converting B2B Website

By Mark Itzkovitz | July 26, 2024

In today’s digital landscape, having a website isn’t enough – you need a high-converting website that turns visitors into customers. For B2B businesses, this is especially crucial as your online presence often serves as the first point of contact for potential clients. In this post, we’ll explore five key strategies to optimize your website’s conversion…

tht m741 1

Lead Magnets: A Guide to Understanding and Improving Lead Gen Efforts

By Mark Itzkovitz | June 27, 2024

In the fast-paced world of digital marketing, capturing potential clients’ contact information is paramount to building a successful business. One of the most effective tools for this purpose is the lead magnet. But what exactly is a lead magnet, and why is it crucial for your marketing strategy? In this blog post, we’ll delve into…

READY TO TAKE YOUR MARKETING EFFORTS TO THE NEXT LEVEL?

Let's get together and discuss your ongoing marketing efforts and how the WT Digital Agency can help you increase results and ROI.