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THE WT DIGITAL AGENCY BLOG

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Marketing Automation for Client Retention: Keeping Customers Engaged After the Sale

By Kevin Bossons | July 21, 2025

Many small businesses use marketing automation to attract leads and drive conversions. But that’s just one side of the equation. The real opportunity (and the often overlooked one) lies in using marketing automation for client retention.Retention-focused automation helps you stay connected with customers long after the deal is closed. It keeps your brand top of…

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5 Essential Best Practices for a High-Converting B2B Website

By Kevin Bossons | July 10, 2025

In the B2B world, your website isn’t just a digital brochure; it’s a strategic tool that should be working hard to generate high-intent leads and convert them into real opportunities. Whether you’re a CPA firm, IT provider, or staffing agency, your audience expects a seamless online experience that delivers clarity, confidence, and value. For small…

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Choosing the Right Website Developer: A Comprehensive Guide

By Kevin Bossons | July 1, 2025

With over 3.3 billion results for “Web Design Firm” on Google, finding the right developer for your unique needs can be daunting. Whether you’re a startup, an established business, or an individual, selecting the perfect design agency requires thoughtful planning and questions. Think of this as a partnership, not just a transaction, ensuring a long-term, compatible collaboration.

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Author Bio Best Practices for Marketing & SEO

By Kevin Bossons | June 12, 2025

In the digital age, authorship plays a crucial role in establishing credibility and authority, particularly for websites and blogs; An effective author bio can significantly enhance your SEO and content optimization efforts. This article delves into what an author bio is, its importance, and how to craft one, along with the specific SEO and content optimization best practices tailored to author profiles.

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The Evolution of Marketing Automation: Powering Business Growth in 2025

By Mark Itzkovitz | May 21, 2025

Updated 5/21/25 Marketing automation has transformed dramatically since we first published this article in 2019. What began as a simple way to schedule emails has evolved into sophisticated, AI-enhanced systems that drive business growth across multiple channels and touchpoints. What is Marketing Automation Today? Modern marketing automation is far more than just scheduled emails or…

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Interactive Content That Converts: Using Assessments and Calculators to Generate Qualified Leads

By Kevin Bossons | May 9, 2025

Assessments and calculators don’t just attract clicks — they capture qualified leads. Learn how interactive content drives conversions for B2B companies.

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How to Launch a Company Blog that Drives Results

By Kevin Bossons | May 7, 2025

A company blog that truly engages your audience and boosts marketing success – it’s an exciting vision, isn’t it? With the right strategy and planning, it can become a reality. This guide shares practical tips, real-world examples from top brands, and a blueprint to help launch a blog that connects with readers and drives growth.

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Marketing Automation Mistakes: Common Pitfalls and How to Avoid Them

By Kevin Bossons | April 7, 2025

Marketing automation has transformed the way businesses engage with potential customers, streamline workflows, and drive revenue. By leveraging CRM and automation tools, businesses can create personalized experiences, nurture leads effectively, and improve conversion rates. However, despite its potential, many companies make marketing automation mistakes that prevent them from realizing its full benefits. From over-automation issues…

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The Importance of Email Lists for Businesses

By Kevin Bossons | April 7, 2025

Mailing lists may seem “old-school” to many business owners because email has been around for so long. However email marketing, on average, still performs significantly better than most (if not all) forms of marketing – digital or otherwise and delivers a much higher ROI.

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How to choose the right digital marketing company

By Mark Itzkovitz | March 15, 2025

Choosing the right digital marketing agency for your organization can be a daunting task but an important one. Digital marketing agencies have grown in popularity over the years. These B2B companies provide mission-critical digital services that support business continuity and growth in the digital era. Different agencies offer different digital marketing services like website building,…

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