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THE WT DIGITAL AGENCY BLOG

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The Hidden Cost of DIY Marketing: When to Scale from Solo to Systematic

By Kevin Bossons | September 19, 2025

For many small B2B business owners, DIY marketing feels like the natural starting point. After all, who knows your company better than you? Writing social posts, designing quick graphics, or sending out email campaigns might seem manageable in the beginning. But what starts as a cost-saving measure often evolves into a growth bottleneck.The hidden cost…

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From Website Visitor to Paying Client: Building Your First Sales Funnel

By Kevin Bossons | September 17, 2025

Picture this: 1,000 people land on your website this month. Without a system in place, maybe a handful become clients. But with a clear sales funnel, dozens or even hundreds could turn into paying customers. For many small business owners, the concept of a sales funnel feels abstract. They know they need more leads, but…

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Marketing Assessment: 10 Questions That Reveal If Your Business Is Ready to Scale

By Kevin Bossons | August 22, 2025

Scaling a business takes more than ambition. It requires a solid foundation in marketing, operations, and strategy. Many companies hit a ceiling not because demand isn’t there, but because they haven’t built the infrastructure to support sustainable growth. A marketing assessment can help you uncover whether your business is truly ready to scale. Below, we’ll…

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Why Spreadsheets Are Your Biggest Growth Enemy (And How CRMs Fix It)

By Kevin Bossons | August 14, 2025

You’ve got a Google Sheet here, a sticky note there, and a half-remembered follow-up in your head. For many small business owners, this is how customer relationships are managed in the early stages. It feels manageable, efficient, even. But as your business grows, this DIY method begins to crumble. And fast. If you’re still tracking…

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Marketing Automation for Client Retention: Keeping Customers Engaged After the Sale

By Kevin Bossons | July 21, 2025

Many small businesses use marketing automation to attract leads and drive conversions. But that’s just one side of the equation. The real opportunity (and the often overlooked one) lies in using marketing automation for client retention. Retention-focused automation helps you stay connected with customers long after the deal is closed. It keeps your brand top…

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5 Essential Best Practices for a High-Converting B2B Website

By Kevin Bossons | July 10, 2025

In the B2B world, your website isn’t just a digital brochure; it’s a strategic tool that should be working hard to generate high-intent leads and convert them into real opportunities. Whether you’re a CPA firm, IT provider, or staffing agency, your audience expects a seamless online experience that delivers clarity, confidence, and value. For small…

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Choosing the Right Website Developer: A Comprehensive Guide

By Kevin Bossons | July 1, 2025

With over 3.3 billion results for “Web Design Firm” on Google, finding the right developer for your unique needs can be daunting. Whether you’re a startup, an established business, or an individual, selecting the perfect design agency requires thoughtful planning and questions. Think of this as a partnership, not just a transaction, ensuring a long-term, compatible collaboration.

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Author Bio Best Practices for Marketing & SEO

By Kevin Bossons | June 12, 2025

In the digital age, authorship plays a crucial role in establishing credibility and authority, particularly for websites and blogs; An effective author bio can significantly enhance your SEO and content optimization efforts. This article delves into what an author bio is, its importance, and how to craft one, along with the specific SEO and content optimization best practices tailored to author profiles.

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The Evolution of Marketing Automation: Powering Business Growth in 2025

By Mark Itzkovitz | May 21, 2025

Updated 5/21/25 Marketing automation has transformed dramatically since we first published this article in 2019. What began as a simple way to schedule emails has evolved into sophisticated, AI-enhanced systems that drive business growth across multiple channels and touchpoints. What is Marketing Automation Today? Modern marketing automation is far more than just scheduled emails or…

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Interactive Content That Converts: Using Assessments and Calculators to Generate Qualified Leads

By Kevin Bossons | May 9, 2025

Assessments and calculators don’t just attract clicks — they capture qualified leads. Learn how interactive content drives conversions for B2B companies.

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